Archive for January, 2017

How to Get Your Restaurant Marketing Budget Approved

The restaurant industry is an incredibly competitive one. While failure rates aren’t quite what has been claimed in some studies, the competitiveness has never been more intense. Emerging markets only add to that heightened competitive potency. (If you’re not convinced of that, read about the 25 things keeping restaurant CEOs awake at night.) With so much change, devising a restaurant…read more →Read more...

4 Ways Trump Will Impact Restaurants

Trying to determine the Trump impact on restaurants and foodservice is a difficult task. Will deportations (or that “big, beautiful wall” Trump promised) lead to higher food costs down the road? Will restaurant CEOs usher in an era of fewer regulations, all while climate change affects crop yields? A lot hangs in the balance and the short answer is that the future…read more →Read more...

The Greatest Show on Earth Folds Its Tent: Here’s the Restaurant Industry Lesson

At its height, Ringling Brothers-Barnum & Bailey Circus embodied American entertainment. Over the span of its 146 years, its spirited ringmasters invited fans of all ages to take in both the jaw-dropping (lions, tightrope-walkers, trained elephants) and the eye-opening (strongmen, bearded ladies, trapeze artists). P.T. Barnum, the founder of what would eventually become the circus, was a true showman, delighting…read more →Read more...

Earned Media: The Unsung Hero of a High Valuation

The launch of Shake Shack’s first Korean franchise was a restaurant operator’s dream. Guests lined up hours in advance of the opening (some all night) to try the burgers at the latest outpost, nestled on Gangnam’s main thoroughfare in South Korea. The draw, at least according to most of the diners interviewed by Korean media, was word of mouth. News…read more →Read more...

Opportunities and Challenges Facing Middle East Restaurant Operators

The thriving metropolitan centers cropping up throughout the Middle East serve as a metaphor for the region at large: a marriage of both the ancient and the modern. Here, the world’s tallest tower sits just a stone’s throw from historic ruins and Holy sites, a reminder that the area’s astonishing growth was born from centuries of human survival. Middle East…read more →Read more...

The Restaurant Recession Is Overblown

There’s been a lot of chatter around a so-called “restaurant recession” recently. The phrase really took off in July 2016, when analyst Paul Westra warned that the U.S. was on the brink of a “restaurant recession,” offering a bearish report on the industry and downgrading 11 restaurant stocks. A number of other analysts, along with the media and industry execs, took…read more →Read more...