Archive for July, 2017

The Most Tech-Friendly Restaurant Chains Are Reaping the Largest Returns

We’re living in the Fourth Industrial Revolution — an exciting time, to be sure, but a pretty frightening one for restaurant CEOs. Restaurants already have so much to deal with on the day-to-day, from labor and food costs to staying relevant in the age of new competitors. Even those who include trend forecasting in their business models (as all should)…read more →Read more...

Who’s Who Among European Restaurant and Foodservice Companies

Hospitality is one of the largest industries in Europe. In fact, a recent study conducted by HOTREC (the trade association for hotels, restaurants and cafés in Europe) found that the industry can be a key driver for job creation in Europe, even in times of crisis. And the region’s certainly seen a lot of uncertainty lately, thanks to policy changes…read more →Read more...

Global Restaurant Marketing Trends and Examples

With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is dramatically altering the restaurant landscape and, by extension, the way chains market their products. No longer is McDonald’s hoping to steal…read more →Read more...

Restaurant Loyalty Programs That Are Paying Off for Chains

Human nature is a funny thing. It’s what propels people to fixate on earning points. As kids, we’re rewarded with gold stars — often completing our homework for the reward more than anything else. Not much changes as we grow older — though the gold stars are swapped with points, with people opting to be loyal to one airline, one…read more →Read more...

The Importance of Protecting A Restaurant’s Intellectual Property

Today, committing fraud is much easier — and more lucrative — than holding up a bank only to walk down the street minutes later with briefcases stuffed with $10,000 in cash. In a trade secret-intensive industry like restaurants, someone could effectively walk out of a company with some $1 million in trade secrets on a thumb drive in their pocket…read more →Read more...