There seems to be a ‘restaurant consultant’ on every corner these days. What we do is very different. We believe that in any business — ours included — the why should come before the what. For us, the why begins with a lifelong commitment to the restaurant and hospitality industry. Aaron Allen is a third generation restaurateur and surrounds himself with some of the smartest people he’s been able to find worldwide. We recognize that innovation is the key to success and that leads to the what: to serve as coach, cheerleader or teammate for our clients to not just keep up with the competition but leapfrog past them using non-traditional tools and techniques developed over our years of dedication to the industry. We work alongside senior leadership teams of some of the most successful (and aspiring) restaurant corporations in the world to help them break through challenges, create new prototypes, and expand on accelerated timeframes. At the core of what we do and believe is to “bake the marketing into the concept”. There are over 1,000,000 restaurants in the USA alone (16m+ globally). It takes a lot to stand out these days.