How We Work

How We Work

Will we click?

We believe in taking a phased approach that methodically leads down a path of larger development. Each phase is self-sufficient and beneficial by itself, but all stages connect and culminate seamlessly. You don’t want to launch into a major consulting relationship without first taking a few test spins, right? At the same time, we want to make sure our relationship is a good fit, too.

Here’s how we work.

aaron allen restaurant pet peeves dotted  line

How We Work

1. Tell us about yourself. For real.

We get more than 800 inquiries a year from clients all over the world. We appreciate each and every one of them. But, unfortunately, we can’t work with everybody. To help us figure out if we’re right for you, tell us about yourself, your business, and what you’re looking for. Be specific.

Please don’t send us a “Request for Proposal” form letter. We’re appreciative of the interest, but we work largely with referrals, returning clients, or new clients that seem like a tailored fit. Many details need to line up for both parties – timing, scope, chemistry, budget, etc. So we request a little more information about a project to help in the mutual screening process.

aaron allen restaurant pet peeves dotted  line
How We Work

2. Do you like me? Circle YES or NO.

Our team will review your information, and then we’ll ask a few additional questions. Now we’re getting there—exchanging a bit of information. If it looks like a good fit, it’s time for a complimentary phone consultation. We’ll exchange a little more information (under a confidentiality agreement) to get a better idea of what you need and how we can help. There is no charge and it’s not a sales pitch.

aaron allen restaurant pet peeves dotted  line
How We Work

3. Field trip!

If we’re a match made in heaven, let’s spend some time together. With an existing operation, we’ll do a field visit, reviewing the facilities, operations, and the people. If it’s a new venture, we’ll find someplace quiet and private in the market you’re exploring.

We do a lot of homework. Send us as much information as you can; we’ll pore through it, analyze it, identify some initial key findings, and add to that our own pre-visit research about the market, competition, and other pertinent factors.

Our main goal is to understand where you are, where you want to be, and how we can combine our collective resources to get you there. Give us a list of your toughest and most pressing questions – anything that’s keeping you awake at night regarding business challenges and opportunities. Let’s hit the ground running and get to work. This is what we do.

aaron allen restaurant pet peeves dotted  line
How We Work

4. A-ha! Here’s what we found.

After completing the initial analysis, on-site audit (if warranted), and a full day planning session, we’ll summarize key findings and recommendations in the core topics we discussed as well as additional considerations we believe are important for you in the development phases ahead.

The most meaningful value from such a report is netted from our discoveries, those ah-ha! moments, collective ideation, collaboration, and combined passions – all aimed tightly on defining and creating your vision for the future. Typically the investment for a one- to two-day planning session and report starts at $10,000.

aaron allen restaurant pet peeves dotted  line
How We Work

5. What next?

The restaurant business is complex—so many moving pieces and parts to consider. We help break down the steps of development into phases to make it easier to digest. You’ll have questions. We’ll answer all of them and give you a sense of direction you didn’t have before. We’ll give you an outline based on the big picture. As appropriate or requested, we’ll also diagram the specifics of how we can help in each phase moving forward. Our advice isn’t dependent on you hiring us, either.

If you do hire us, though, you’ll get a team of professionals dedicated to your project—people who believe in your direction and goals just as much as you do.

And that’s why a good fit is so important to both of us.

aaron allen restaurant pet peeves dotted  line
Short of that initial planning session investment, we invite you to take a look at the free resources we provide on the site. There’s a ton of information that will most likely answer a lot of the questions you have. Another option is to come to one of our workshops or Aaron’s seminars and guest speaker appearances.