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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


Restaurant Mistakes: 80 of the Most Commonly Found

A restaurant brand audit gets to the purpose, the promise, the personality, the positioning, and the “why” of a chain — the compelling vision that people are inspired by and want to play a role in helping effectuate. We’ve completed dozens of these projects, for companies around the globe. And despite how the companies might vary — by revenue, by…read more →Read more...

Restaurant Concept Design & Development Considerations

The methodologies and approaches to restaurant design are as varied as the restaurant concepts in existence today. In the United States alone, there are nearly 1,000,000 restaurants; each trying hard to differentiate itself from the next. In this article, we hope to provide you some insight in to the considerations and complexities of restaurant design… Read more...

Restaurant Marketing for Kids

The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring profitability.  Restaurant marketing for kids, or Generation Y (also called the Millennial Generation), recognizes children’s roles as consumers, honors their roles as children and acts on this duality across every element of the marketing mix.[1]Read more...

Le Bernardin Update

I have received an overwhelming response to my recent article about the bad customer service I experienced at Le Bernardin.  Some readers sympathized with my story and felt that the restaurant staff was wrong to refuse me service just because I wanted to drink a cup of $3 Starbucks tea. Other readers were less charitable toward my point of view…read more →Read more...

What Le Bernardin Can Teach Us About Bad Service

Le Bernardin, one of America’s Top 50 Restaurants, turns away customers seeking a $55 lunch over a $3 cup of Starbucks tea and in so doing offers many lessons in what not to do. Ever since my days at The Breakers Palm Beach – a Five Star, Five Diamond hotel with a Five Star, Five Diamond restaurant – I have…read more →Read more...

Great Clients Are Made, Not Born

Monday, December 21, 2009 Fostering a great client and agency relationship is just like fostering any other relationship: it takes work. And the kind of work you put in will affect the kind of work you get out. The most important thing to remember is that both parties are bringing their expertise to the table. You know your restaurant. They know…read more →Read more...

Digital Marketing Has Forever Changed Restaurant Marketing

I can say without hesitation and with unflinching conviction that digital marketing has transformed the fundamental approach to restaurant marketing – and will continue to do so. Some of the most significant inventions in the history of humankind have occurred within the last decade, and at the top of that list is the ever changing and evolving Internet.  In less…read more →Read more...
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