Comments on: Restaurant Marketing http://aaronallen.com/articles/restaurant-marketing/ Global Restaurant Consulting Tue, 30 Aug 2011 16:19:54 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jeff Petersen http://aaronallen.com/articles/restaurant-marketing/comment-page-1/#comment-2235 Jeff Petersen Fri, 13 May 2011 23:09:12 +0000 http://www.verycreative.info/aaron/?p=174#comment-2235 Great article! The article seems geared around existing restaurants. When launching a new concept, different from any in the local market, we must create awareness and ultimately devote all marketing efforts to new trial. Grand Openings are great, but a campaign must follow to reach those that may not have seen the grand opening campaign. Do you recommend any articles that you all have written about effective awareness campaigns for new restaurants? Thank you for the great articles. Great article! The article seems geared around existing restaurants. When launching a new concept, different from any in the local market, we must create awareness and ultimately devote all marketing efforts to new trial. Grand Openings are great, but a campaign must follow to reach those that may not have seen the grand opening campaign. Do you recommend any articles that you all have written about effective awareness campaigns for new restaurants?

Thank you for the great articles.

]]> By: Michael Cann http://aaronallen.com/articles/restaurant-marketing/comment-page-1/#comment-1907 Michael Cann Thu, 17 Mar 2011 14:03:06 +0000 http://www.verycreative.info/aaron/?p=174#comment-1907 Thank you for your post, I am just reading it now. You make some excellent points substantiated by statistics which is rare in this industry. There is a point I am not sure I agree in your section: 'How Much to Spend." but it is an interesting perspective. Your point is that spending marketing dollars to "drive traffic" during slow periods does is not likely to generate an ROI on that spend. The question I have: On overage, do you believe the traffic pattern into a restaurant a zero sum game? Specifically, if you do influence consumer behavior of existing customers to come to the restaurant at slower time periods (4-6pm), are you cannibalizing your traffic at normal hours? I am not sure, but there are a number of tools available to find out. Thank you again for your post! Thank you for your post, I am just reading it now. You make some excellent points substantiated by statistics which is rare in this industry. There is a point I am not sure I agree in your section: ‘How Much to Spend.” but it is an interesting perspective. Your point is that spending marketing dollars to “drive traffic” during slow periods does is not likely to generate an ROI on that spend. The question I have: On overage, do you believe the traffic pattern into a restaurant a zero sum game? Specifically, if you do influence consumer behavior of existing customers to come to the restaurant at slower time periods (4-6pm), are you cannibalizing your traffic at normal hours? I am not sure, but there are a number of tools available to find out. Thank you again for your post!

]]> By: Ebonie Moorehead http://aaronallen.com/articles/restaurant-marketing/comment-page-1/#comment-171 Ebonie Moorehead Sun, 31 Jan 2010 15:46:02 +0000 http://www.verycreative.info/aaron/?p=174#comment-171 I really liked reading your post!. Quallity content. With such a valuable blog i believe you deserve to be ranking even higher in the search engines :). Check out the link in my name. That links to a tool that really helped me rank high in google. This way even more people can enjoy your posts and nothing beats a big audiance ;) I really liked reading your post!. Quallity content. With such a valuable blog i believe you deserve to be ranking even higher in the search engines :) . Check out the link in my name. That links to a tool that really helped me rank high in google. This way even more people can enjoy your posts and nothing beats a big audiance ;)

]]> By: Isobel Jones http://aaronallen.com/articles/restaurant-marketing/comment-page-1/#comment-7 Isobel Jones Thu, 05 Nov 2009 14:50:31 +0000 http://www.verycreative.info/aaron/?p=174#comment-7 A very interesting blog post. What would you say was the most common problem? A very interesting blog post. What would you say was the most common problem?

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