Digital Marketing Trends

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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


5 Digital Consumer Restaurant Trends To Watch for in 2018

Most of the digital consumer trends currently impacting the restaurant industry are nothing new — mobile ordering has been used for several years now, for instance, and AI has achieved great success in other industries, like medicine. But even though companies like Starbucks and Chick-fil-A have been turning to tech for some time, others are slower to catch on —…read more →Read more...

How Food Startups Are Re-Shaping The Way We Eat

With Amazon’s acquisition of Whole Foods, new dietary habits shaping the way we eat, and whole new dining categories cropping up, it’s clear that the restaurant industry (and food, at large) is in flux. In a November webinar, CB Insights Senior Intelligence Analyst Zoe Leavitt delved further into new investment into F&B, along with the latest trends to attract investors….read more →Read more...

How Restaurant Chains Are Using Tech to Engineer Convenience Into the Dining Experience

As quick-service and full-service restaurants continue fighting for market share from fast-casual players, they are increasingly turning to tech, unveiling mobile order apps, bill-splitting technologies, and delivery to engineer more convenience into the dining experience (and add to their bottom lines in the process). Still, not all chains are on board. In fact, entire segments (paging Casual Dining Restaurants) still…read more →Read more...

The Chains Investing Millions Into Restaurant Mobile Ordering

A slew of chains have committed millions to restaurant mobile ordering technology. By and large, those investments have paid off. Still, technology is only beginning to shift the way restaurants do business. While e-commerce has made its mark on the retail industry, restaurants have been more reluctant to turn to tech. Well, some have. Others, like those below, have reaped…read more →Read more...

What a Thorough Restaurant Marketing Audit Should Cover

A restaurant marketing audit should be as common and as much a part of life for restaurant chains as a physical exam is for people. It’s something that should be done every 36-months as a standard routine. The restaurant industry is an incredibly complex one. Add modern marketing to the mix (which is complex, in and of itself), and that…read more →Read more...

Restaurant Loyalty Programs That Are Paying Off for Chains

Human nature is a funny thing. It’s what propels people to fixate on earning points. As kids, we’re rewarded with gold stars — often completing our homework for the reward more than anything else. Not much changes as we grow older — though the gold stars are swapped with points, with people opting to be loyal to one airline, one…read more →Read more...

10 Restaurants Using Vine Successfully

Twitter’s social video app, Vine, opens doors for restaurants and what they can do to promote themselves. There is a very short window to get your message across, so it needs to instantly grab attention, which is what the following restaurants excelled in doing. Check out these 10 examples of restaurants and food industry big shots using vine for restaurant…read more →Read more...

8 Apps That Help Guests Find Your Restaurant

According to a recent study, 75 percent of smartphone users access restaurant info on the go – and 50 percent of those searches are performed in the car. With worldwide smartphone sales now surpassing those of feature phones, restaurant apps are becoming an important part of mobile marketing. So how are guests finding your restaurant?Read more...