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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


UAE, Saudi Arabia Restaurant Markets Well-Positioned for Growth

Weakened by depressed oil prices, unfavorable currency trends and a still-ailing world economy, restaurants in the Middle East faced a challenge-packed 2016. About two-thirds of restaurant operators in the United Arab Emirates reported stagnant or declining same-store sales midway through the year, and in Saudi Arabia lower oil prices depressed employment, which in turn affected demand for dining out. Some…read more →Read more...

QSR in the Middle East: A Land Of Opportunity

Macroeconomic, social and political megatrends are shaping the future of the restaurant industry in the GCC. 2016 was a slow year in terms of economic growth. Fortunately, growth in 2017 will outpace that of last year, thanks to fiscal reforms and an improvement in both investor sentiment and business confidence. Still, there’s a lot of uncertainty looming. How will unemployment…read more →Read more...

Five Times Restaurant Chains Used Cause Marketing to Their Advantage

From even a cursory glance at the restaurant marketplace, it’s evident that Cause Marketing has become an integral part of the restaurant business. Even in the worlds of QSR and fast casual, people crave transparency and wholesomeness. Cause Marketing — the act of aligning a brand with a cause, to produce profitable and societal benefits for both parties — sounds…read more →Read more...

How to Get Your Restaurant Marketing Budget Approved

The restaurant industry is an incredibly competitive one. While failure rates aren’t quite what has been claimed in some studies, the competitiveness has never been more intense. Emerging markets only add to that heightened competitive potency. (If you’re not convinced of that, read about the 25 things keeping restaurant CEOs awake at night.) With so much change, devising a restaurant…read more →Read more...

4 Ways Trump Will Impact Restaurants

Trying to determine the Trump impact on restaurants and foodservice is a difficult task. Will deportations (or that “big, beautiful wall” Trump promised) lead to higher food costs down the road? Will restaurant CEOs usher in an era of fewer regulations, all while climate change affects crop yields? A lot hangs in the balance and the short answer is that the future…read more →Read more...

The Greatest Show on Earth Folds Its Tent: Here’s the Restaurant Industry Lesson

At its height, Ringling Brothers-Barnum & Bailey Circus embodied American entertainment. Over the span of its 146 years, its spirited ringmasters invited fans of all ages to take in both the jaw-dropping (lions, tightrope-walkers, trained elephants) and the eye-opening (strongmen, bearded ladies, trapeze artists). P.T. Barnum, the founder of what would eventually become the circus, was a true showman, delighting…read more →Read more...

Earned Media: The Unsung Hero of a High Valuation

The launch of Shake Shack’s first Korean franchise was a restaurant operator’s dream. Guests lined up hours in advance of the opening (some all night) to try the burgers at the latest outpost, nestled on Gangnam’s main thoroughfare in South Korea. The draw, at least according to most of the diners interviewed by Korean media, was word of mouth. News…read more →Read more...

Opportunities and Challenges Facing Middle East Restaurant Operators

The thriving metropolitan centers cropping up throughout the Middle East serve as a metaphor for the region at large: a marriage of both the ancient and the modern. Here, the world’s tallest tower sits just a stone’s throw from historic ruins and Holy sites, a reminder that the area’s astonishing growth was born from centuries of human survival. Middle East…read more →Read more...

The Restaurant Recession Is Overblown

There’s been a lot of chatter around a so-called “restaurant recession” recently. The phrase really took off in July 2016, when analyst Paul Westra warned that the U.S. was on the brink of a “restaurant recession,” offering a bearish report on the industry and downgrading 11 restaurant stocks. A number of other analysts, along with the media and industry execs, took…read more →Read more...

Panera Saved Customers 10 Lifetimes Worth of Waiting

Technology has transformed a number of industries, from retail to healthcare. At Panera, the implementation of tech fueled sales and foot traffic, and had a tremendous impact on the guest experience, shaving years off of customer wait time (but more on that later). Investment in restaurant tech has the potential to transform how chains operate, manage staff, create value, and increase…read more →Read more...