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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


Chipotle: A Love Story or Competitor Loathing?

We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking responsibility for ones’ actions and taking measures to improve personally. Nope. It was instead centered on blasting competitors for doing exactly…read more →Read more...

15 Ramadan Promotions that Worked

Ramadan, or the holy month of fasting and abstinence, is feted in all Muslim countries around the world. But as the diaspora continues to grow stronger – Muslims are the only major religious group forecasted to grow faster than the world’s population as a whole –brands are standing up and taking notice. Here’s a look at successful Ramadan restaurant promotions from a few powerful brands…read more →Read more...

Arabic Hospitality Can Solve Saudi Arabia’s Unemployment Crisis

Saudi Arabia, one of the world’s fastest growing restaurant markets, is in the midst of an unemployment crisis. Arabic Hospitality may provide part of the solution. While the nation’s GDP reached $653 billion in 2015 (almost than double the KSA’s 2006 GDP of $328 billion), unemployment rates for Saudi nationals stands at a shocking 11.4 percent. When unemployment was one…read more →Read more...

How Restaurants Can Cope with Saudization (Nitaqat) in Saudi Arabia

  The goal of Saudi Arabia’s Nitaqat (Saudization) system is simple: encourage KSA companies to maintain specific national-to-expat employment ratios. The program (first introduced in 2011) works to temper the current unemployment problem within Saudi Arabia, a nation where 11.4 percent of the national population is unemployed. Understanding Nitaqat’s regulations is of particular importance to restaurants in the KSA –…read more →Read more...

Drive Thru Key to Chick-fil-A Out-Performing McDonald’s

McDonald’s announced earlier this year that they’ve plugged their most gushing wounds through steps CEO Steve Easterbrook cites as “bold, urgent action.” It is true that U.S. same-store sales (sales for locations open at least 13 months) were up 5.7 percent in Q4 2015 and global sales increased five percent for the year’s last quarter, allowing McDonald’s to finish 2015 with…read more →Read more...

5 Causes of and Solutions to the Restaurant Noise Epidemic

Would you sit a party of four at their booth and then ask them: “Do you mind if this construction worker uses a jackhammer beside you whilst you eat?” Of course not. Fact is, though, this evening in restaurants across LA and New York, diners are being put through torturous and noise-regulation-breaching ordeals of jackhammer proportions. A 2015 Zagat Survey…read more →Read more...

28 Essential Restaurant Marketing Tips and Tactics

Restaurant and bar marketing tips and ideas lists are often either overly tactical or strategic, rarely blending the two together in a way that is comprehensive and practical. We have rounded up 28 essential restaurant marketing tips – marketing tips, tactics, and ‘mandatories‘ that we suggest should be a part of every restaurant marketing plan. Before any other marketing activity is…read more →Read more...

Evidence the Better Burger Segment is Getting Saturated

THE SHAKE SHACK SLIDE Americans love hamburgers. With nearly 50,000 burger joints in the United States, there’s one location for every 6,300 citizens who – on average – consume 46 burgers each year; collectively gobbling down 14 billion hamburgers annually. Of all sandwiches sold in the U.S., 60 percent are hamburgers, and 71 percent of all beef American’s consume comes…read more →Read more...