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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


20 Most Common Restaurant Design Mistakes

Common Interior Design & Facilities Errors Walking inside a restaurant is like walking into the belly of an advertisement. Everything communicates. Unlike typical ads, which often just engage one, two or three senses maximum, a restaurant touches all five of the human senses. This raises the stakes substantially on customer expectations and performance levels necessary to compete effectively today. Guests should be…read more →Read more...

20 Most Common Restaurant Service Mistakes

 Employees are the face of a restaurant. Every interaction employees communicates to guests – whether by design or default. Wait staff should be courteous, welcoming, warm and should represent the brand above all else. Here are some of the most common restaurant service mistakes that we see. Staff who greet guests with “how many?” or “do you want to sit…read more →Read more...

7 Essential Labor Optimization Strategies

While the $15 minimum wage debate and new overtime rulings in the United States dominate pundit panels on business talk shows and in the pages of trade publications, the worry among restaurateurs that labor costs will climb swiftly in the coming years is not confined to America. It’s a worldwide concern that will usher in sweeping changes for the global…read more →Read more...

How Much Does it Cost to Open a Restaurant?

One of the most common restaurant start up mistakes is underestimating the capital budget requirements involved in opening a restaurant. Here we hope to provide some rules of thumb and average costs and ranges, as well as identify common hidden costs that can be the cause of not only headaches and budget shortfalls, but that also contribute to restaurant fatality rates….read more →Read more...

25 Questions That Can Lower Your Food Costs

There’s little that a fireman loves more professionally than putting out fires. So, imagine a fire brigade getting an emergency call that there’s a fire, but no indication of where it is and no way of tracing back the location; no smoke on the horizon, no glare in the night sky, just darkness and the knowledge that there’s trouble. In…read more →Read more...

Chipotle: A Love Story or Competitor Loathing?

We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking responsibility for ones’ actions and taking measures to improve personally. Nope. It was instead centered on blasting competitors for doing exactly…read more →Read more...

15 Ramadan Promotions that Worked

Ramadan, or the holy month of fasting and abstinence, is feted in all Muslim countries around the world. But as the diaspora continues to grow stronger – Muslims are the only major religious group forecasted to grow faster than the world’s population as a whole –brands are standing up and taking notice. Here’s a look at successful Ramadan restaurant promotions from a few powerful brands…read more →Read more...

Arabic Hospitality Can Solve Saudi Arabia’s Unemployment Crisis

Saudi Arabia, one of the world’s fastest growing restaurant markets, is in the midst of an unemployment crisis. Arabic Hospitality may provide part of the solution. While the nation’s GDP reached $653 billion in 2015 (almost than double the KSA’s 2006 GDP of $328 billion), unemployment rates for Saudi nationals stands at a shocking 11.4 percent. When unemployment was one…read more →Read more...

How Restaurants Can Cope with Saudization (Nitaqat) in Saudi Arabia

  The goal of Saudi Arabia’s Nitaqat (Saudization) system is simple: encourage KSA companies to maintain specific national-to-expat employment ratios. The program (first introduced in 2011) works to temper the current unemployment problem within Saudi Arabia, a nation where 11.4 percent of the national population is unemployed. Understanding Nitaqat’s regulations is of particular importance to restaurants in the KSA –…read more →Read more...

Drive Thru Key to Chick-fil-A Out-Performing McDonald’s

McDonald’s announced earlier this year that they’ve plugged their most gushing wounds through steps CEO Steve Easterbrook cites as “bold, urgent action.” It is true that U.S. same-store sales (sales for locations open at least 13 months) were up 5.7 percent in Q4 2015 and global sales increased five percent for the year’s last quarter, allowing McDonald’s to finish 2015 with…read more →Read more...