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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


How to Breathe Fresh Life Into a Stale Restaurant Brand

Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences are using? Today’s tech-savvy consumers expect their smartphone provider to come up with a new technology every twelve months.  Restaurant industry…read more →Read more...

Olfactory Logos: Why Your Restaurant Needs One

In 2008, Starbucks introduced heated breakfast sandwiches to its menu in order to increase early morning business. Unfortunately, the smell of reheated, processed food overpowered the glorious scent of freshly ground coffee, altering the ambience Starbucks prides itself on and causing a 1% drop in sales, as well as a 3% decrease in traffic for two straight quarters.Read more...

Neighborhood Marketing for Hotel Food and Beverage

For many full-service hotels, hotel food and beverage sales can be a challenge. Filling the seats of an in-house restaurant or bar can be difficult if a hotel is solely dependent on its overnight guests.  Out-of-town guests might make up the majority of your breakfast diners, but by lunch, guests are out the door to take in the local color.  It…read more →Read more...

Dishing Up a Difference: Cause Marketing for Hotel Marketing

A well-executed cause marketing campaign isn’t just a great way to attract guests to your hotel’s restaurant anymore. For many it has become an integral part of hotel marketing strategy & brand development. Half of consumers believe companies should create a specific product or service with the goal of addressing a social issue. If that’s not a case for cause marketing, we…read more →Read more...

Restaurant Design: 18 Tips to Remember

In the United States alone, there are nearly 1 million restaurants, each trying hard to differentiate itself from the next.  Not an easy task. In fact, there are so many considerations when it comes to launching a new concept—from branding (your biggest concern) right on down to the silverware. And believe it or not, there are million-dollar corporations just winging…read more →Read more...

The Restaurant POS is Dead

Yesterday’s Restaurant POS is Dead; Here’s Why… The digital revolution has been well underway for a few years, but it’s now evolving and affecting the restaurant industry in exciting ways few would have thought possible.  Fortunately (or unfortunately, depending on your line of work), the old clunker POS (Point of Sale) system of yesterday has finally acknowledged and begrudgingly approved…read more →Read more...

Hotel F&B: Culinary Destinations

Culinary Destinations: Creating Food-Centric Reasons for Guests to Stay at Your Hotel As food becomes a bigger factor in global hospitality, F&B options are going to play an increasingly important role. People aren’t just going to go on vacation; they’re going to seek out the best eats at culinary destinations.Read more...