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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


5 Causes of and Solutions to the Restaurant Noise Epidemic

Would you sit a party of four at their booth and then ask them: “Do you mind if this construction worker uses a jackhammer beside you whilst you eat?” Of course not. Fact is, though, this evening in restaurants across LA and New York, diners are being put through torturous and noise-regulation-breaching ordeals of jackhammer proportions. A 2015 Zagat Survey…read more →Read more...

28 Essential Restaurant Marketing Tips and Tactics

Restaurant and bar marketing tips and ideas lists are often either overly tactical or strategic, rarely blending the two together in a way that is comprehensive and practical. We have rounded up 28 essential restaurant marketing tips – marketing tips, tactics, and ‘mandatories‘ that we suggest should be a part of every restaurant marketing plan. Before any other marketing activity is…read more →Read more...

Evidence the Better Burger Segment is Getting Saturated

THE SHAKE SHACK SLIDE Americans love hamburgers. With nearly 50,000 burger joints in the United States, there’s one location for every 6,300 citizens who – on average – consume 46 burgers each year; collectively gobbling down 14 billion hamburgers annually. Of all sandwiches sold in the U.S., 60 percent are hamburgers, and 71 percent of all beef American’s consume comes…read more →Read more...

10 Trends Reshaping the Restaurant Industry

  It isn’t enough to know that the fast-casual brands are eating into the market share of fast-food chains and full-service restaurants; nor is it enough to know that “fresh” has become one of the most bankable words in the F&B industry. Why? Good question. Understanding (and asking) “Why?” is essential; and in this article, we take a deep-dive into…read more →Read more...

An Introduction to Vodka, Rum, Tequila, Gin, Bourbon

An introduction to vodka, rum, tequila, gin, bourbon, whiskey and cordials Opening a restaurant or bar can be a daunting task. While you may not be a liquor connoisseur just yet, a crash course on liquor production will help you navigate your way through a conversation about spirits. How spirits are made Although each spirit has a unique history, vodka,…read more →Read more...

How to Breathe Fresh Life Into a Stale Restaurant Brand

Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences are using? Today’s tech-savvy consumers expect their smartphone provider to come up with a new technology every twelve months.  Restaurant industry…read more →Read more...

Olfactory Logos: Why Your Restaurant Needs One

In 2008, Starbucks introduced heated breakfast sandwiches to its menu in order to increase early morning business. Unfortunately, the smell of reheated, processed food overpowered the glorious scent of freshly ground coffee, altering the ambience Starbucks prides itself on and causing a 1% drop in sales, as well as a 3% decrease in traffic for two straight quarters.Read more...

Neighborhood Marketing for Hotel Food and Beverage

For many full-service hotels, hotel food and beverage sales can be a challenge. Filling the seats of an in-house restaurant or bar can be difficult if a hotel is solely dependent on its overnight guests.  Out-of-town guests might make up the majority of your breakfast diners, but by lunch, guests are out the door to take in the local color.  It…read more →Read more...