Restaurant Marketing

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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


20 Most Common Restaurant Marketing Mistakes

The average restaurant spends between three to six percent of total revenue on marketing. While this is a generally acceptable amount, what’s often far less evident is where to invest these funds. This list could easily be a mile long, but here are a few of the most common restaurant marketing mistakes we see. Lacking a brand promise, brand personality, brand positioning…read more →Read more...

Chipotle: A Love Story or Competitor Loathing?

We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking responsibility for ones’ actions and taking measures to improve personally. Nope. It was instead centered on blasting competitors for doing exactly…read more →Read more...

15 Ramadan Promotions that Worked

Ramadan, or the holy month of fasting and abstinence, is feted in all Muslim countries around the world. But as the diaspora continues to grow stronger – Muslims are the only major religious group forecasted to grow faster than the world’s population as a whole –brands are standing up and taking notice. Here’s a look at successful Ramadan restaurant promotions from a few powerful brands…read more →Read more...

28 Essential Restaurant Marketing Tips and Tactics

Restaurant and bar marketing tips and ideas lists are often either overly tactical or strategic, rarely blending the two together in a way that is comprehensive and practical. We have rounded up 28 essential restaurant marketing tips – marketing tips, tactics, and ‘mandatories‘ that we suggest should be a part of every restaurant marketing plan. Before any other marketing activity is…read more →Read more...

How to Breathe Fresh Life Into a Stale Restaurant Brand

Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences are using? Today’s tech-savvy consumers expect their smartphone provider to come up with a new technology every twelve months.  Restaurant industry…read more →Read more...

Olfactory Logos: Why Your Restaurant Needs One

In 2008, Starbucks introduced heated breakfast sandwiches to its menu in order to increase early morning business. Unfortunately, the smell of reheated, processed food overpowered the glorious scent of freshly ground coffee (the olfactory logo once associated with the coffee chain), altering the ambience Starbucks prides itself on and causing a 1% drop in sales, as well as a 3%…read more →Read more...

4 Ingenious Restaurant Marketing Ideas from Chipotle

Chipotle has long been known for their marketing ideas. Recognizing the need to be competitive, the restaurant uses creative marketing techniques to ensure that it gets its piece of the pie. Chipotle realized that there was a great cause marketing opportunity in issues surrounding sustainability, animal welfare and, generally, food origins, which are all issues the chain was founded on….read more →Read more...

10 Restaurants Using Vine Successfully

Twitter’s social video app, Vine, opens doors for restaurants and what they can do to promote themselves. There is a very short window to get your message across, so it needs to instantly grab attention, which is what the following restaurants excelled in doing. Check out these 10 examples of restaurants and food industry big shots using vine for restaurant…read more →Read more...