Restaurant Marketing

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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


Restaurant Marketing and Authenticity

Restaurant marketing and authenticity go hand in hand. Just look at one of the top brands in foodservice, Coca-Cola, which has on its balance sheet an asset for brand equity, otherwise known as goodwill. It places the value at $50 billion. To put that number in perspective, if you stacked $100 bills on top of each other you would have…read more →Read more...

Restaurant Marketing Tactics

Restaurant marketing is both an art and a science that is shrouded in mystery for far too many restaurant owners.  Unfortunately, many advertising sales people don’t want you to know what’s really working. They want you to think that the television spots your competitor is running with them will be the answer to all of yours sales-building challenges. Not so….read more →Read more...

Restaurant Slogans That Need to Go (and Soon)

Good Food, Good Times, Good Friends, Good Service. If your restaurant slogan goes anything like this, change it! There is not a restaurant in America that prides itself on having poor service, atmosphere or food; at least not a successful one. From McDonald’s to famed Charlie Trotter’s in Chicago – they all have good food, good service, good atmosphere and…read more →Read more...