Menu Trend: Cell Phone Menus
There are currently 3.5 billion mobile phone users as compared to 1.5 billion computer users. Many countries have skipped a generation of technology and jumped straight in to the use of smart phones as their primary method of connecting to the Internet. As this trend continues, it will become increasingly important for restaurant marketers to format their menus for cell phones.
Example: Fleming’s Prime Steakhouse & Wine Bar, based in Newport Beach, California, has formatted Web-enabled cell phones and PDAs information about its “Fleming’s 100″ wines-by-the-glass program, as well as menu details, maps and directions to the chain’s 57 restaurants. Summaries and labels for the wines featured in the “100″ program are categorized by their varieties and made available, along with general information about Fleming’s, at the chain’s new http://m.flemings100.com mobile website.