Menu Design Kindergarten Class
[Menu Design Kindergarten Class]
If you use too many menu merchandizing techniques on one page it is the equivalent of a classroom of crazy kindergartners all screaming and waving at the same time to get the attention of the teacher. There are at least thirty (30) go-to menu merchandizing techniques we use on restaurant menus to help influence menu preference scores and purchasing behavior, but we rarely use more than two (2) on a page and almost always stay under five (5) techniques on the entire menu. If everything is important than nothing is important. Focus on just a few key things you want to emphasize on your menu. At maximum, do not merchandize more than two (2) items per menu category.
