Menu Design: Meaning of Color

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As humans have evolved we have associated deep meaning to colors. Colors can have a subconscious impact on our perceptions. For instance, blue is associated with trust (you’ll notice many financial institutions use blue) and is also a relaxing color. Green is the most commonly found color in nature so is can signify freshness and renewal with the right hue (some hues of green can signify sickness and “ill” so pay close attention with the use of greet). Red signifies exuberance, excitement, and encourages action. Yellow communicates happiness, optimism and enlightenment. Every color in the spectrum has a meaning and therefore it is important to consider the use of colors not just in your logo design and interior design, but also in your menu design. Appropriately used, you can conjure certain feelings and perceptions.

Restaurant Consultant