Menu Design: Nested Pricing
Menu Design Nested Pricing
[Restaurant Menu Design: Nested Pricing]
We have all seen those Chinese restaurant menus with the dot-dot-dot leading from a generic menu item name on the left to the price on the right. This encourages customers to view your restaurant as a generic commodity and read from right to left instead of left to right. The goal is to get them to scan the unique item names and well-written descriptions and make their choices based on what sounds/looks good; considering the price secondary not primary. Nested pricing is where the menu price comes after the description and is “nested” into the description using the same size font. After a period to end the description, there should be two spaces and then a price (without dollar signs).
