Menu Design: Short versus Long Descriptions
Menu Design Short versus Long Descriptions
[Menu Design Short versus Long Descriptions]
Humans are conditioned to notice what’s different. When they see that most of the menu items have a short sentence description but then there is one in a box (or other merchandizing) and it has a longer description than the rest, they assume it must be more important. If the copy is well-written, it will draw them in. This is an excellent technique for selling signature items where you truly are doing something unique.
