Menu Design: Use of Color
Menu Design Use of Color
[/Restaurant Menu Design]Armed with a knowledge of the “meaning of color” you can use certain colors to conjure the feelings and motivate behavior. For instance limited use of red can call attention to high-margin items you want to move. Orange stimulate the appetite while brown communicates nature and Earthy. The color variation (lighter background) for this menu call attention to the high margin items for the category and attract the guests attention to them which can lead to a significant shift in menu preference scores.
