Menu Strategy: Trademarks & Copyrights
Menu Strategy Copyrights Trademarks Burger King
[Menu Strategy Copyrights Trademarks Burger King]
You will notice that everywhere Burger King uses the word “Whopper” they have their trademark registration notice along with it. If you are using ANY words, phrases, images, recipes, or other intellectual property that you don’t want others to use freely, you really should seek the help of an intellectual property attorney and add the proper protections into your operation (on menus, in employee manuals, etc). There are a lot of copycats in the restaurant industry and intellectual property will keep heating up as a field of law impacting the restaurant industry. Please be sure those working on your menus and other creative materials are aware of the laws and your policy and that you have protections in place for your intellectual property.
