These five hotel bar promotions packed guests in and set sales soaring.
Every Friday, the Loews Miami Beach hotel held “Wine Down Friday” where guests could enjoy a 6-ounce pour for $8 or three three-ounce pours for $10 as the bartender talked about each wine. Guests received a lesson in wine, while the bar enjoyed a 5-6% increase in sales, an uptick in bar food sales, a profitable way to deplete dead stocks, and a unique opportunity to gather guest reviews of prospective vendors.
In anticipation of Halloween, Vertigo Sky Lounge held a Zombie Apocalypse Party. There were party packages which included a hotel room and “Zombie Survival Kit”. Zombies broke out in a dance flash mob when they weren’t banging on windows or joining guests for a frightening trip in the elevator. The event attracted 800 party-goers with local and national media coverage picking up the story. This promotion won the 2013 Nightclub and Bar Award for Single Promotion of the Year.
Every Monday, Baja Sharkeez in Hermosa Beach, California hosts Fashion Industry Night, featuring a runway fashion show put together by local brands and salons, with artwork from local artists. A drawing is held each week to support various charities such as the Make A Wish Foundation. The event has increase sales by over 500% on their slowest day of the week.
To increase sales and sociability, Harry’s bar created a new way for singles to meet at bars: QR codes. One bottle of beer is bought with the QR code tag, the code is scanned and a message input. Then a second bottle is bought and the tag is then placed upside down on the new bottle to encourage a reply to the original message. Beer sales by male customers doubled with no investment made in media.
Two Thursdays a month, JBar holds “Addiction Thursdays”, celebrating the vices of their patrons. Their very first vice to celebrate? Facebook. This bold promotion has earned them 50 extra guests each week and national media coverage.
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