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Restaurant Growth Kit

We’ve put together a collection of our best resources to help you grow and market your restaurant.


What’s Changed with Food Trucks?

The food truck sector of the restaurant industry has grown 8.4% from 2007 to 2012, and is slated to be a $2.7 billion business by 2017. From sustainable concepts to technological improvements, food trucks have come a long way since the mobile lunchbox concept of the 1970s to the modern gourmet-on-the-go business we see today. Here’s what’s changed with food…read more →Read more...

Eat Dirt! It’s A Hot New Restaurant Food Trend

We’re not talking about chocolate cookie crumbs sprinkled over confections. Some of the world’s top restaurants are serving entrées with a side of edible dirt, and the trend is quickly catching on thanks to its farm-to-table sensibility. Composed of dehydrated produce, edible dirt provides an earthy base to accent fresh vegetables. It’s a down-to-earth restaurant food trend.Read more...

Restaurant Trend: Divergent Trading

There’s been a lot of conjecture that guests are “trading down” when it comes to eating out. That they are monitoring their wallets more and more, choosing to save money over enjoying the experience of a nice meal in a full service restaurant. But that’s not the full picture. What we’re seeing is not trading down. It’s divergent trading.Read more...

#2 on the Menu: Poop Beans a Growing Coffee Trend

Coffee is getting competitive. With a growing coffee trend for the unique and offbeat, restaurants are looking for the newest flavors and boldest methods of brewing to keep guests coming. The rarest beans currently bring in $1,100 per kilogram, so what sets them apart from any others? Dung.Read more...

Waist vs. Taste: Get the Skinny on Skinny Cocktails

Skinny cocktails are a hot trend for dieting diners – and sales data indicate the trend is going strong. Restaurants face two main challenges when designing a skinny cocktail menu, but crafty innovators and problem solvers in the industry have engineered workarounds.Read more...