Posts Tagged "brand positioning"

Are We Relevant?: Questions to Ask During a Restaurant Brand Audit

Restaurant CEOs around the world are waking up each morning to a slew of headlines impacting not just the industry, but their own companies in particular. For many, opening the paper or checking the headlines on news sites likely brings to mind a gut-wrenching thought: In the age of restaurant delivery, fast-casual concepts, food trucks and meal kits — is…read more →Read more...

Restaurant Branding: Brand Positioning

The father of modern day positioning – and my favorite marketing author – is Al Ries.  I certainly wouldn’t attempt to out-do him in explaining brand positioning so if you have not yet read his books, I highly encourage you to (starting with Focus).  What I can do though is help restaurant and food industry companies apply the principles to…read more →Read more...