Posts Tagged "Menu Design"

20 Most Common Restaurant Menu Design Mistakes

The menu is the single most important piece of marketing collateral for any restaurant. A well-designed menu can consistently increase profits for any restaurant (whether an independent or national chain) by as much as $1,000 per month, per million dollars in annual revenue. Re-engineering and designing menus is vital to this process. Think of the menu as a piece of…read more →Read more...

14 Creative Plate Presentations and Restaurant Menu Ideas

One of the perks of my profession is getting to experience first-hand some of the best restaurants in the world.  Each year I visit 300+ restaurants and gain insights while on culinary explorations ranging from street carts in Thailand to world-class dining in Dubai.  I’ve been meaning to start sharing some of the photos of unique design, marketing, and restaurant…read more →Read more...

Hiring a Menu Consultant – Processes, Going Rates, and Expectations

Hiring a menu consultant is an important step in boosting restaurant revenue. All too many restaurant menus are designed and printed at the local all night copy joint. If you pay in peanuts expect to get monkeys. For the average restaurant, just a redesign of their menu incorporating some basic menu engineering techniques can boost monthly net profits by $1,000…read more →Read more...

Menu Modifiers: When Less is Much More for Guests

There are more demands on the human attention span than ever. Prescriptions for attention deficit medicine are ballooning. Could it be that we’re just being inundated with too much to keep track of and it’s not that attention is waning but that demands on it are increasing? The definition of the word “restaurant” is derived from Latin for “restore.” Yes,…read more →Read more...