Posts Tagged "menu engineering"

Technology’s Impact on Menu Merchandising

Once a fairly humble piece of paper, the menu has evolved to become one of the most complex components of one of the most complex businesses in the world. Restaurant menus are a convergence of nearly every other facet of the business: marketing, supply chain, interaction, design, fulfillment production, copywriting, merchandising, etc. When combined effectively, they form the single most…read more →Read more...

20 Most Common Restaurant Menu Design Mistakes

The menu is the single most important piece of marketing collateral for any restaurant. A well-designed menu can consistently increase profits for any restaurant (whether an independent or national chain) by as much as $1,000 per month, per million dollars in annual revenue. Re-engineering and designing menus is vital to this process. Think of the menu as a piece of…read more →Read more...