Posts Tagged "most common restaurant mistakes"

20 Most Common Restaurant Marketing Mistakes

The average restaurant spends between three to six percent of total revenue on marketing. While this is a generally acceptable amount, what’s often far less evident is where to invest these funds. This list could easily be a mile long, but here are a few of the most common restaurant marketing mistakes we see. Lacking a brand promise, brand personality, brand positioning…read more →Read more...

20 Most Common Restaurant Menu Design Mistakes

The menu is the single most important piece of marketing collateral for any restaurant. A well-designed menu can consistently increase profits for any restaurant (whether an independent or national chain) by as much as $1,000 per month, per million dollars in annual revenue. Re-engineering and designing menus is vital to this process. Think of the menu as a piece of…read more →Read more...

20 Most Common Restaurant Design Mistakes

Common Interior Design & Facilities Errors Walking inside a restaurant is like walking into the belly of an advertisement. Everything communicates. Unlike typical ads, which often just engage one, two or three senses maximum, a restaurant touches all five of the human senses. This raises the stakes substantially on customer expectations and performance levels necessary to compete effectively today. Guests should be…read more →Read more...

20 Most Common Restaurant Service Mistakes

 Employees are the face of a restaurant. Every interaction employees communicates to guests – whether by design or default. Wait staff should be courteous, welcoming, warm and should represent the brand above all else. Here are some of the most common restaurant service mistakes that we see. Staff who greet guests with “how many?” or “do you want to sit…read more →Read more...

How Much Does it Cost to Open a Restaurant?

One of the most common restaurant start up mistakes is underestimating the capital budget requirements involved in opening a restaurant. Here we hope to provide some rules of thumb and average costs and ranges, as well as identify common hidden costs that can be the cause of not only headaches and budget shortfalls, but that also contribute to restaurant fatality rates….read more →Read more...

5 Causes of and Solutions to the Restaurant Noise Epidemic

Would you sit a party of four at their booth and then ask them: “Do you mind if this construction worker uses a jackhammer beside you whilst you eat?” Of course not. Fact is, though, this evening in restaurants across LA and New York, diners are being put through torturous and noise-regulation-breaching ordeals of jackhammer proportions. A 2015 Zagat Survey…read more →Read more...

30 Common Restaurant Server Mistakes

What do your servers say about your business? A great staff embodies the brand of a restaurant, but a bad egg can tarnish the establishment’s reputation in just one dinner service. Following are 30 common restaurant server mistakes, in terms of hygiene, guest interaction, and professionalism.Read more...

Restaurant Mistakes: 80 of the Most Commonly Found

A restaurant brand audit gets to the purpose, the promise, the personality, the positioning, and the “why” of a chain — the compelling vision that people are inspired by and want to play a role in helping effectuate. We’ve completed dozens of these projects, for companies around the globe. And despite how the companies might vary — by revenue, by…read more →Read more...