Posts Tagged "Restaurant Branding"

Are We Relevant?: Questions to Ask During a Restaurant Brand Audit

Restaurant CEOs around the world are waking up each morning to a slew of headlines impacting not just the industry, but their own companies in particular. For many, opening the paper or checking the headlines on news sites likely brings to mind a gut-wrenching thought: In the age of restaurant delivery, fast-casual concepts, food trucks and meal kits — is…read more →Read more...

The Importance of Protecting A Restaurant’s Intellectual Property

Today, committing fraud is much easier — and more lucrative — than holding up a bank only to walk down the street minutes later with briefcases stuffed with $10,000 in cash. In a trade secret-intensive industry like restaurants, someone could effectively walk out of a company with some $1 million in trade secrets on a thumb drive in their pocket…read more →Read more...

How to Diagnose a Restaurant Brand Identity Crisis

With today’s disruptive technologies and evermore competitive forces factoring into the planning calculus for modern restaurant success, brand leaders are pressed even harder to continuously adapt to stay relevant, or die off. Most companies know that a brand is not a “one and done” investment, rather an ever-evolving demonstration of present-day relevance; while at once honoring the history of the…read more →Read more...

How to Breathe Fresh Life Into a Stale Restaurant Brand

Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences are using? Today’s tech-savvy consumers expect their smartphone provider to come up with a new technology every twelve months.  Restaurant industry…read more →Read more...

Restaurant Marketing Ideas: Branded Delivery Vehicles

If your restaurant offers delivery services, you may have one really big untapped restaurant marketing idea sitting idle in your parking lot (or rolling meekly down the road).  While some of the big pizza chains have known the importance of branded delivery vehicles for years, far too many non-pizza operators (and smaller chains) have overlooked this great opportunity to communicate…read more →Read more...

5 Well-Done Restaurant Facebook Pages For Benchmarking

Restaurant owners know that restaurant Facebook pages are as necessary to reach the modern dining audience as the old phonebook used to be. They hire design groups to create professional close-ups of menu items and spend hours dreaming up the “look” of their Facebook page. True, the design of restaurant Facebook pages is important, but what will make your fans…read more →Read more...