Posts Tagged "Restaurant Digital Marketing"

The Future of Foodservice Is Already Here

We’re currently in the midst of a fourth Industrial Revolution — one that’s bringing together digital, biological, and physical systems. What might have seemed Orwellian 25 years ago — sending a self-driving car to pick up a pizza, or wearing contact lenses that allow a maitre’d to immediately know your dining preferences — is in many cases a reality today….read more →Read more...

Five Times Restaurant Chains Used Cause Marketing to Their Advantage

From even a cursory glance at the restaurant marketplace, it’s evident that Cause Marketing has become an integral part of the restaurant business. Even in the worlds of QSR and fast casual, people crave transparency and wholesomeness. Cause Marketing — the act of aligning a brand with a cause, to produce profitable and societal benefits for both parties — sounds…read more →Read more...

Why Content Marketing Is Essential for Modern Restaurants

When Apple released its iPhone7 in San Francisco, the internet was rightfully captivated (this was the first time the brand revealed it had removed the headphone jack, after all). And then Denny’s swooped in with its take on the announcement, tweeting: “true innovation would have been replacing the headphone jack with a flapjack,” along with a gif of a pancake being plunked…read more →Read more...

Dishing Up a Difference: Cause Marketing for Hotel Marketing

A well-executed cause marketing campaign isn’t just a great way to attract guests to your hotel’s restaurant anymore. For many it has become an integral part of hotel marketing strategy & brand development. Half of consumers believe companies should create a specific product or service with the goal of addressing a social issue. If that’s not a case for cause marketing, we…read more →Read more...

10 Restaurants Using Vine Successfully

Twitter’s social video app, Vine, opens doors for restaurants and what they can do to promote themselves. There is a very short window to get your message across, so it needs to instantly grab attention, which is what the following restaurants excelled in doing. Check out these 10 examples of restaurants and food industry big shots using vine for restaurant…read more →Read more...

8 Apps That Help Guests Find Your Restaurant

According to a recent study, 75 percent of smartphone users access restaurant info on the go – and 50 percent of those searches are performed in the car. With worldwide smartphone sales now surpassing those of feature phones, restaurant apps are becoming an important part of mobile marketing. So how are guests finding your restaurant?Read more...

How to Leverage Facebook Commerce for Restaurants

Facebook is no longer just a social sharing site to post photos of your dog and comment on your friend’s latest status update. That’s because Facebook has finally found a way to monetize the site without charging its over 1 billion users a fee. The world of Facebook commerce now includes the food realm.Read more...