Posts Tagged "restaurant marketing ideas"

Global Restaurant Marketing Trends and Examples

With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is dramatically altering the restaurant landscape and, by extension, the way chains market their products. No longer is McDonald’s hoping to steal…read more →Read more...

28 Essential Restaurant Marketing Tips and Tactics

Restaurant and bar marketing tips and ideas lists are often either overly tactical or strategic, rarely blending the two together in a way that is comprehensive and practical. We have rounded up 28 essential restaurant marketing tips – marketing tips, tactics, and ‘mandatories‘ that we suggest should be a part of every restaurant marketing plan. Before any other marketing activity is…read more →Read more...

Dishing Up a Difference: Cause Marketing for Hotel Marketing

A well-executed cause marketing campaign isn’t just a great way to attract guests to your hotel’s restaurant anymore. For many it has become an integral part of hotel marketing strategy & brand development. Half of consumers believe companies should create a specific product or service with the goal of addressing a social issue. If that’s not a case for cause marketing, we…read more →Read more...

19 Restaurant Marketing Ideas

Gone are the days when TV spots, radio and print ads were the only ways to generate brand visibility. Restaurant marketing has evolved into a two-way conversation, requiring a keen sense of awareness as to what drives and motivates your guests while communicating with them, not to them. Measurable increases in revenue can be achieved with the following restaurant marketing…read more →Read more...

Restaurant Marketing and Authenticity

Restaurant marketing and authenticity go hand in hand. Just look at one of the top brands in foodservice, Coca-Cola, which has on its balance sheet an asset for brand equity, otherwise known as goodwill. It places the value at $50 billion. To put that number in perspective, if you stacked $100 bills on top of each other you would have…read more →Read more...