Posts Tagged "Restaurant Marketing"

11 Labor Day Restaurant Marketing Examples

Labor Day is meant to be a celebration of American workers – a day they can take off from work to enjoy some time outside. And with the US unemployment rate recently dropping to 4.3%, there are a whole lot of people likely to be celebrating. More free time for consumers means an ideal opportunity for restaurant chains eager to…read more →Read more...

What a Thorough Restaurant Marketing Audit Should Cover

A restaurant marketing audit should be as common and as much a part of life for restaurant chains as a physical exam is for people. It’s something that should be done every 36-months as a standard routine. The restaurant industry is an incredibly complex one. Add modern marketing to the mix (which is complex, in and of itself), and that…read more →Read more...

Are We Relevant?: Questions to Ask During a Restaurant Brand Audit

Restaurant CEOs around the world are waking up each morning to a slew of headlines impacting not just the industry, but their own companies in particular. For many, opening the paper or checking the headlines on news sites likely brings to mind a gut-wrenching thought: In the age of restaurant delivery, fast-casual concepts, food trucks and meal kits — is…read more →Read more...

Global Restaurant Marketing Trends and Examples

With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is dramatically altering the restaurant landscape and, by extension, the way chains market their products. No longer is McDonald’s hoping to steal…read more →Read more...

Restaurant Loyalty Programs That Are Paying Off for Chains

Human nature is a funny thing. It’s what propels people to fixate on earning points. As kids, we’re rewarded with gold stars — often completing our homework for the reward more than anything else. Not much changes as we grow older — though the gold stars are swapped with points, with people opting to be loyal to one airline, one…read more →Read more...

Five Times Restaurant Chains Used Cause Marketing to Their Advantage

From even a cursory glance at the restaurant marketplace, it’s evident that Cause Marketing has become an integral part of the restaurant business. Even in the worlds of QSR and fast casual, people crave transparency and wholesomeness. Cause Marketing — the act of aligning a brand with a cause, to produce profitable and societal benefits for both parties — sounds…read more →Read more...

How to Get Your Restaurant Marketing Budget Approved

The restaurant industry is an incredibly competitive one. While failure rates aren’t quite what has been claimed in some studies, the competitiveness has never been more intense. Emerging markets only add to that heightened competitive potency. (If you’re not convinced of that, read about the 25 things keeping restaurant CEOs awake at night.) With so much change, devising a restaurant…read more →Read more...

Earned Media: The Unsung Hero of a High Valuation

The launch of Shake Shack’s first Korean franchise was a restaurant operator’s dream. Guests lined up hours in advance of the opening (some all night) to try the burgers at the latest outpost, nestled on Gangnam’s main thoroughfare in South Korea. The draw, at least according to most of the diners interviewed by Korean media, was word of mouth. News…read more →Read more...

Why Content Marketing Is Essential for Modern Restaurants

When Apple released its iPhone7 in San Francisco, the internet was rightfully captivated (this was the first time the brand revealed it had removed the headphone jack, after all). And then Denny’s swooped in with its take on the announcement, tweeting: “true innovation would have been replacing the headphone jack with a flapjack,” along with a gif of a pancake being plunked…read more →Read more...

20 Most Common Restaurant Marketing Mistakes

The average restaurant spends between three to six percent of total revenue on marketing. While this is a generally acceptable amount, what’s often far less evident is where to invest these funds. This list could easily be a mile long, but here are a few of the most common restaurant marketing mistakes we see. Lacking a brand promise, brand personality, brand positioning…read more →Read more...