Posts Tagged "Restaurant Marketing"

Global Restaurant Marketing Trends and Examples

With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is dramatically altering the restaurant landscape and, by extension, the way chains market their products. No longer is McDonald’s hoping to steal…read more →Read more...

Restaurant Loyalty Programs That Are Paying Off for Chains

Human nature is a funny thing. It’s what propels people to fixate on earning points. As kids, we’re rewarded with gold stars — often completing our homework for the reward more than anything else. Not much changes as we grow older — though the gold stars are swapped with points, with people opting to be loyal to one airline, one…read more →Read more...

How to Get Your Restaurant Marketing Budget Approved

The restaurant industry is an incredibly competitive one. While failure rates aren’t quite what has been claimed in some studies, the competitiveness has never been more intense. Emerging markets only add to that heightened competitive potency. (If you’re not convinced of that, read about the 25 things keeping restaurant CEOs awake at night.) With so much change, devising a restaurant…read more →Read more...

20 Most Common Restaurant Marketing Mistakes

The average restaurant spends between three to six percent of total revenue on marketing. While this is a generally acceptable amount, what’s often far less evident is where to invest these funds. This list could easily be a mile long, but here are a few of the most common restaurant marketing mistakes we see. Lacking a brand promise, brand personality, brand positioning…read more →Read more...

Chipotle: A Love Story or Competitor Loathing?

We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking responsibility for ones’ actions and taking measures to improve personally. Nope. It was instead centered on blasting competitors for doing exactly…read more →Read more...

15 Ramadan Promotions that Worked

Ramadan, or the holy month of fasting and abstinence, is feted in all Muslim countries around the world. But as the diaspora continues to grow stronger – Muslims are the only major religious group forecasted to grow faster than the world’s population as a whole –brands are standing up and taking notice. Here’s a look at successful Ramadan restaurant promotions from a few powerful brands…read more →Read more...

28 Essential Restaurant Marketing Tips and Tactics

Restaurant and bar marketing tips and ideas lists are often either overly tactical or strategic, rarely blending the two together in a way that is comprehensive and practical. We have rounded up 28 essential restaurant marketing tips – marketing tips, tactics, and ‘mandatories‘ that we suggest should be a part of every restaurant marketing plan. Before any other marketing activity is…read more →Read more...

Neighborhood Marketing for Hotel Food and Beverage

For many full-service hotels, hotel food and beverage sales can be a challenge. Filling the seats of an in-house restaurant or bar can be difficult if a hotel is solely dependent on its overnight guests.  Out-of-town guests might make up the majority of your breakfast diners, but by lunch, guests are out the door to take in the local color.  It…read more →Read more...