Posts Tagged "Restaurant PR"

Chipotle: A Love Story or Competitor Loathing?

We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking responsibility for ones’ actions and taking measures to improve personally. Nope. It was instead centered on blasting competitors for doing exactly…read more →Read more...

5 Creative Restaurant Publicity Stunts

Publicity stunts are a great way to create buzz for your restaurant. They are engaging. They are fun. They push the envelope and create controversy. Sometimes, they take it too far, but sometimes they get it just right. Take a look at these five examples of creative restaurant publicity stunts that nailed it, and be inspired for your own.Read more...

Restaurant Reputation: How to Ruin It On Yelp

Your restaurant reputation is a key factor in whether guests visit your business or not. With the ever-increasing virality of online reviews and word of mouth marketing, restaurateurs must be vigilant of what is said about their restaurant and how they handle this criticism.Read more...

How to Get Journalists to Tell Your Story

Need a little help with your restaurant PR? Want to pitch a story to the media but don’t know where to start or what will wow them? View Aaron Allen & Associates’s storify post on how to get journalists to tell your story plus a few resources to help you along the way.Read more...

Restaurant Publicity

Restaurant Publicity Anyone with a checkbook can buy an advertisement, but not just anyone gets written about.  For restaurant publicity campaigns to be effective they must be sustained and ongoing.  In the short-run, publicity stunts can garner quick and substantial exposure which translates to revenues.  These publicity stunts can be created in a way that reflects the brand and propels…read more →Read more...