Posts Tagged "Restaurant Public Relations"

Chipotle: A Love Story or Competitor Loathing?

We anticipated a heart-tugging video from Chipotle this summer, but not quite this one. Surely, after the loss of nearly $12 billion in market capitalization from a series of food safety blunders, the anticipated video would be about taking responsibility for ones’ actions and taking measures to improve personally. Nope. It was instead centered on blasting competitors for doing exactly…read more →Read more...

5 Creative Restaurant Publicity Stunts

Publicity stunts are a great way to create buzz for your restaurant. They are engaging. They are fun. They push the envelope and create controversy. Sometimes, they take it too far, but sometimes they get it just right. Take a look at these five examples of creative restaurant publicity stunts that nailed it, and be inspired for your own.Read more...

Restaurant Reputation: How to Ruin It On Yelp

Your restaurant reputation is a key factor in whether guests visit your business or not. With the ever-increasing virality of online reviews and word of mouth marketing, restaurateurs must be vigilant of what is said about their restaurant and how they handle this criticism.Read more...

How to Get Journalists to Tell Your Story

Need a little help with your restaurant PR? Want to pitch a story to the media but don’t know where to start or what will wow them? View Aaron Allen & Associates’s storify post on how to get journalists to tell your story plus a few resources to help you along the way.Read more...

Budgeting For Digital Marketing

Budgeting for Digital Marketing The National Restaurant Association (USA) has reported the average restaurant marketing budget is three percent (3%) of total revenues. Critics argue this point and we’ve seen budgets ranging from zero to six percent (6%).  We believe this depends on the brand, operations performance, market conditions and a host of other variables. Yet, while many can generally…read more →Read more...
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