Posts Tagged "Restaurant Public Relations"

5 Creative Restaurant Publicity Stunts

Publicity stunts are a great way to create buzz for your restaurant. They are engaging. They are fun. They push the envelope and create controversy. Sometimes, they take it too far, but sometimes they get it just right. Take a look at these five examples of creative restaurant publicity stunts that nailed it, and be inspired for your own.Read more...

How to Get Journalists to Tell Your Story

Need a little help with your restaurant PR? Want to pitch a story to the media but don’t know where to start or what will wow them? View Aaron Allen & Associates’s storify post on how to get journalists to tell your story plus a few resources to help you along the way.Read more...

Restaurant Publicity

Restaurant Publicity Anyone with a checkbook can buy an advertisement, but not just anyone gets written about.  For restaurant publicity campaigns to be effective they must be sustained and ongoing.  In the short-run, publicity stunts can garner quick and substantial exposure which translates to revenues.  These publicity stunts can be created in a way that reflects the brand and propels…read more →Read more...

Budgeting For Digital Marketing

Budgeting for Digital Marketing The National Restaurant Association (USA) has reported the average restaurant marketing budget is three percent (3%) of total revenues. Critics argue this point and we’ve seen budgets ranging from zero to six percent (6%).  We believe this depends on the brand, operations performance, market conditions and a host of other variables. Yet, while many can generally…read more →Read more...
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