beer based cocktail - bottles lined up

Beer Based Cocktails Taste Like Success in “Hopping” Bar Trend

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Rum, Vodka, Vermouth, Kahlua, Triple Sec: the list of classic cocktail liquors goes on. But somewhere along the lines beer has found its way into the cocktail craze and guests are responding. So what’s going on with beer based cocktails?

Why the Trend for Beer Based Cocktails?

For restaurants without full liquor bars, beer based cocktails offer a chance to spice up the usual offerings. Beer mixed with soda, served in a nice glass with a fruity garnish has a higher perceived value than a simple bottle of beer straight out of the six pack. This bit of innovation also allows savvy restaurateurs to charge a premium for the new offerings.
beer based cocktails

Classic Beer Based Cocktails

Radlermass is a mixture of blond lager and lemonade. The earliest mention of this hybrid drink dates back to 1912 when Franz Xaver Kugler of the Kugleralm saw his beer stores depleting when a slew of 13,000 cyclists descended on his inn. The innkeeper saved the day by taking his “useless stock” (lemon soda) and mixing it with the remaining beer. The result was a tasty concoction named after the people who inspired it. (Radlermass literally translates to “cyclist beer”.)

This trend of mixing beer didn’t stop in Bavaria though. Black and Tan, a mixture of stout with pale ale, and Shandy, beer mixed with soda, have been popular in the United Kingdom since the early 20th century.

New Beer Based Cocktails

Red Robin has adopted this trend with their Can-Crafted Beer cocktails. The chain has two offerings: one based on Blue Moon and the other, Coors Light. The first mixes SVEDKA® Clementine vodka, orange juice, fresh lime juice, and Blue Moon. The second combines Coors Light with ginger liquer, and lemonade – with a brief lemon squeeze to top it off.
http://www.youtube.com/watch?v=GpFXLvppSmA

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