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As humans have evolved we have associated deep meaning to colors. Colors can have a subconscious impact on our perceptions and this can be applied to menu design in restaurants.
Menu Design: Meaning of Color in Restaurant Menus
Colors have mental and emotional associations. For instance, blue is associated with trust. You’ll notice many financial institutions use blue. Blue is also a relaxing color.
Green is the most commonly found color in nature so it can signify freshness and renewal with the right hue (some hues of green can signify sickness and “ill” so pay close attention with the use of greet).
Red signifies exuberance, excitement, and encourages action.
Yellow communicates happiness, optimism and enlightenment.
Every color in the spectrum has a meaning and therefore it is important to consider the use of colors not just in your logo design and interior design, but also in your menu design. Appropriately used, you can conjure certain feelings and perceptions. Those feelings and perceptions can motivate behavioral changes in your guests which ultimately can help increase your revenue.
Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.