Where is the magic in today’s guest experience? If our first post on The Case for Giving Something More Than Expected wasn’t enough for you. Here are five examples of restaurants going above and beyond for their guests and associates.
RJ Gator’s Rewards New Guests
RJ Gator’s had a peculiar sounding company policy: ask where the bathroom is, get a free brownie. The logic behind it is simple – if you have to ask where the bathroom is, it’s because you’ve never been to that restaurant before. New guests get free dessert to welcome them to the family.
Starbucks Gives A Dog A Drink
Starbucks gives free puppucinos, cups of whipped cream, to its canine-companioned guests. Not because it’s profitable, but because it gives guests something nice to share with their whole party—dogs included.
Capital Grille Gets Personal
Yono’s Birthday Surprise
Having read on Facebook that a guest would be bringing his son to Yono’s for the 9-year-old’s birthday, Dominick Purnomo (chef-sommelier and maître d’hotel of Yono’s Restaurant) set up a special surprise: Ginger Ale “Champagne” Toast, off-the-menu orders for the birthday boy, and he even let the guest’s son, Aidan, play their in-house piano. Without any prompting, the restaurant went out of their way to create an amazing experience for its guests. The result? “We were already fans, but now we’ll be proselytizers,” wrote Ewan McNay, Aidan’s father.
Nando’s Treats Its Employees Like Family
For its 20th anniversary, multi-national chicken giant, Nando’s, closed all its outlets and flew in staff from around the world to Johannesburg to celebrate. This unprecedented show of appreciation reportedly cost millions of dollars, which the company managed to recoup in the next few weeks due to improved morale and productivity.
Don’t Miss the Little Opportunities
There are smaller ways to impress your guests from free after dinner mints; to a cool, scented towel waiting for you at a luxury hotel; to a small glass of the house wine while your guests read over the menu. The list is infinite and only limited by your audacity to do the amazing.
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