If you have not added your business to Google Places, you should soon. Being found online is as important as having a sign out front of your restaurant these days. Restaurant marketing is increasingly influenced by digital marketing.
I know, I know, you have enough on your plate already. Becoming a digital marketing expert and learning about all this stuff like social networking, Twitter, Facebook, SEM, SEO, cell phone menus and mobile marketing, etc – it’s all getting overwhelming and you may feel it is just too much to get your arms around. Whether you are running a high volume independent restaurant, growing a regional restaurant franchise, or expanding a global food service brand, many of the principles of restaurant digital marketing are the same and equally important to all. Don’t worry – you don’t have to learn it all at once. You can count on this blog for a steady stream of restaurant marketing ideas and tips for growing your digital brand. Stay tuned for that. Start small though. At least start with posting your business to Google Places today. It’s free and will take you less than 15 minutes; opening you up to be found in the billions of searches happening each month on Google.
Google Places for Restaurants
This tool lets businesses post their hours, menus, photos of the restaurant, and any special promotions they might want to add to differentiate their business from others. It also tracks guests searching for your restaurant and tells you what they were searching for when they found your business, keying you into important analytics. As more people use search engines like Google to find information on local establishments than anything else, free sounds like a pretty good price tag for this amount of marketing exposure.
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