Have you seen the animated digital menu boards at other restaurants in your city? Digital menu boards are popping up all over in QSRs and fast casual restaurants. Read about their uses and benefits in restaurants.
Menu Design: Digital Menu Boards in Restaurants
Just as the old timey photo books gave way to motion pictures, so too will static printed menu boards fall to the more engaging digital menu boards. If you haven’t yet seen them around, digital menu boards are particularly popular at QSR’s and fast casual operations, but there are also still uses for casual dining operations with printed menus.
Uses of Digital Menu Boards
Digital boards can be used for promotional messaging (remember the old chalk boards when you walked in an Applebee’s?), training, and for zone merchandising. Menu design must now take in to consideration design techniques for printed output, for static digital output, and for animated digital output (there are considerations unique to each execution.)
Benefits of Digital Menu Boards
There are many benefits to using digital menu boards. Click here for a more complete list of Digital Menu Board benefits.
Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.