The power of icons to convey ideas is an important part of human communication. Icons can be used to communicate essential information on your restaurant menu design.
Menu Design: Icons and Iconography in Your Menu
Before language, people communicated with grunts and images. Iconography. A single image could be a full expression. The power of icons to communicate has not been lost in human evolution.
Using Icons in a Restaurant Menu Design
An icon can be used to both communicate a point (such as a chili pepper next to a hot item) but can also be used to signify the importance of a signature item.
Both Google and YouTube have summarized what’s liked with just a single thumbs up or thumbs down icon. You could use popular icons such as a chili or thumbs-up, but you could also create your own branded icons and give them meaning/symbolism.
Some Advice on Usage
Icons are particularly good to use when there is limited space (i.e. road signs often show it versus say it; sometimes menus should too). As with all merchandising techniques, use these sparingly.
Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.