Menu Design: Icons and Iconography in Your Menu

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The power of icons to convey ideas is an important part of human communication. Icons can be used to communicate essential information on your restaurant menu design.

Menu Design Icons

Menu Design: Icons and Iconography in Your Menu

Before language, people communicated with grunts and images. Iconography. A single image could be a full expression. The power of icons to communicate has not been lost in human evolution.

Using Icons in a Restaurant Menu Design

An icon can be used to both communicate a point (such as a chili pepper next to a hot item) but can also be used to signify the importance of a signature item.

Both Google and YouTube have summarized what’s liked with just a single thumbs up or thumbs down icon. You could use popular icons such as a chili or thumbs-up, but you could also create your own branded icons and give them meaning/symbolism.

Some Advice on Usage

Icons are particularly good to use when there is limited space (i.e. road signs often show it versus say it; sometimes menus should too). As with all merchandising techniques, use these sparingly.

Restaurant Consultant

Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.

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