Menu design and production decisions depend upon your restaurant’s environment and location. Menu durability is one such decision. Environmental factors and usage factors will affect
Multi-unit restaurant operators have many additional considerations that must be factored in to their menu engineering and design planning when expanding into new territory. We’ll
In marketing, you don’t merely want to be considered the best of the best, you want to be considered the only one who does what
A brand is a promise, not something that happens after mountains of money have been poured into advertising. While there are many dimensions to a
When creating your menu design, one of the most important considerations is the way you tell guests your brand story. If it’s compelling, they want
The way a brand walks, talks, dresses, acts and behaves are all characteristics described in the brand personality. Is your brand playful, whimsical, and funny?
Are you concerned about readability in menu design? You should be. Here are some important points to consider and to avoid when striving toward comfortable
If your restaurant volume, guest demographics, guest psychographics, and other factors are the right mix, you might be a good fit for marketing cooperatives from
You might be missing out on money and opportunities by not investigating letting a supplier’s branding live on your menu. Learn more about supplier logos
There are some noteworthy examples of companies using advertising on restaurant menus successfully. But is it a “must do” or “faux pas?”
An entire book can be written on menu pricing strategies. We’ll answer some of the biggest concerns and most frequently asked questions about menu pricing
The worst feeling is to spend hours and thousands of dollars creating unique concepts for your restaurant and turning around to see a poorly copied
Naming menu items creatively can help express the brand personality and positioning in your menu strategy in a compelling way. You can show your core
With the rise of the digital age and globalization, the world is getting smaller and people are more on the go today than ever. People
It’s important for restaurants to invest in engaging, visually-appealing exterior menu displays at their locations to communicate what can be found on the inside. How
Seasons 52 looked at casual dining desserts like Steve Jobs looked at cell phones. Learn about the Seasons 52 Dessert Program and let it inspire
Limited Time Offers and menu specials are a great way of testing new items before they go on the full menu and also testing different
Read about using short versus long descriptions in menu design through restaurant industry menu design examples.
Each menu item needs its “elevator pitch” summed up in a sentence or two. Concise and compelling copy sells. Want more tips and advice about
Every inch of your menu should be paying its fair share of rent. Use this menu design technique to organize your menu for maximum profitability.
If everything is important, nothing is important. Make sure you carefully choose which menu design techniques to include. How many should you include? Read to
The power of icons to convey ideas is an important part of human communication. Icons can be used to communicate essential information on your restaurant
When the area is cluttered, and one spot has nothing there, the eye will go to the empty spot. This is the concept of negative
Have you seen the animated digital menu boards at other restaurants in your city? Digital menu boards are popping up all over in QSRs and
Restaurateurs should consider incorporating iPads and other digital tablets in their menu design strategy. There are many uses for these devices. Read to find out
What is the rule of thumb for accommodating different languages on your menu in restaurant menu design? Read on to find out more.
There are many reasons to leave dollar or currency signs off your menu. Read to find out why and save your menu design from making
Nested pricing is essential for your restaurant menu design. Read about the psychological implications of nested pricing versus pricing in a column on the right,