When your menu design requires food photography, what should you think about? What kind of camera do you need? What kind of photographer should you
Use the meaning of colors in your menu design to modify and encourage certain guest behaviors and preferences. Read more to hear some examples and
As humans have evolved we have associated deep meaning to colors. Colors can have a subconscious impact on our perceptions and this can be applied
Before you allow marketing to spend any money on ads, designs, and photo shoots, make sure there’s an approved brand platform in place. Read on
Restaurant menu pricing strategy doesn’t happen in a vacuum. Naturally it is important to study your own theoretical food costs and profitability targets, but this
Menu profitability analysis delves into the cracks and corners of menu sales performance to uncover hidden gems of untapped or under-leveraged profit potential. Read on
Look close and you will find that many menu trends start out in major metro markets and in fine dining, but they eventually make their
One of my favorite quotes from the movie Food Inc. is “Cheap food is an illusion.” It’s true.
The Western diet is costing billions per year. Every fast food restaurant in America combined posts annual revenues of $170 billion. The cost of treating
Digital menu boards are proving far more effective for restaurant marketers than the printed menu boards of yesterday. Learn more about the benefits here.
There are currently 3.5 billion mobile phone users as compared to 1.5 billion computer users. Many countries have skipped a generation of technology and jumped straight in to the use of smart phones as their primary method of connecting to the Internet. As this trend continues, it will become increasingly important for restaurant marketers to format their menus for cell phones.