You can think of us as an industry research company, think tank, innovation lab, management consultancy, or strategy firm; but you can count on us to deliver on our promises of meaningful value, actionable insights, and tangible results.
Our clients often come to us during the most critical times for their organizations, so we feel a tremendous sense of responsibility to get things right and have a tireless determination to overdeliver.
It is our privilege and honor to be trusted and counted on by some of the most respected and accomplished companies in our industry when embarking on initiatives significant in their history and important to their future.
We serve at the intersection of purpose, passion, profit, and potential.
It’s a wonderful thing when your passion and profession are one and the same. Not everyone on our team had childhood dreams of working in the restaurant industry (though several of us certainly did). And not everyone here has a PhD in data science (though more than a few do).
What does unite us — and helps us enable the potential of people both outside and inside our organization — is the determination to contribute in a meaningful way to clients and companies we serve that are committed to making a meaningful difference in the lives of those they serve.
We bring practical and relevant experience ranging from the dish room to the boardroom.
We’re solely focused on the foodservice and hospitality industry. With an unparalleled understanding of the dynamics driving it, and the ability to connect the dots in a way that is both holistic and actionable, we’ve answered the call of entrepreneurs, executives, and investors, and earned invaluable experience and specialized expertise by being practitioners, not just theorists.
About Our Founder
Our founder and chief strategist, Aaron Allen, is a third-generation restaurateur and literally grew up in his family’s seafood restaurant. He counts himself lucky that he knew what he wanted to do with his life from so early on.
He has served as a CEO confidant and senior advisor to industry leaders with tens of thousands of locations and millions of managers and employees in their downstream influence. In total, he and his team have represented more than half of the largest 400 chains, and Aaron has personally led boots-on-the-ground engagements in 70 countries for clients ranging from start-ups to mutli-billion dollar, multinational companies.