You can think of us as an industry research company, think tank, innovation lab, management consultancy, or strategy firm; but you can count on us to deliver on our promises of meaningful value, actionable insights, and tangible results.

We bring practical and relevant experience ranging from the dish room to the boardroom.

Founded and led by chief strategist and third-generation restaurateur, Aaron Allen, we are a multi-disciplined team comprised of experts with decades of experience in the hospitality business from retired brand presidents to PhD-level economists, statisticians, engineers, data scientists, and qualitative and quantitative analysts. We find, refine, and deliver competitor-proof answers to the industry’s most pressing questions.

From our offices located in the penthouse suite of the famed Jewelers’ Building in Chicago, we serve senior leadership of some of the most accomplished and admired restaurant and hospitality companies all around the world. We help clients imagine, articulate, and realize a compelling vision of the future, align and cascade resources, and engage and enroll shareholders and stakeholders alike.

We’re solely focused on the foodservice and hospitality industry. With an unparalleled understanding of the dynamics driving it, the ability to connect the dots in a way that is both holistic and actionable, and the sheer will and determination to over-deliver, we support change that’s meaningful and moving to all of those who believed in it and helped bring it about.

We are driven by a passion for our industry and those who share this conviction and hope: that hospitality can help make the world a better place, and hospitality businesses can help make that happen.