RESTAURANT INDUSTRY INSIGHTS

Restaurant Marketing

15 Patriotic Independence Day Restaurant Promotions from All over the World

Americans celebrate the Fourth of July with backyard BBQs and massive fireworks displays. In Indonesia, communities compete in a number of friendly matches, from rope pulls and gunny sack races to the pinang pole climb, when men race to the top of greased-up palm trees in hopes of claiming prizes.

4 Reasons Restaurants Should Invest in a Corporate Communications Plan

Most business leaders recognize the importance of restaurant corporate communications, but very few companies actively invest in developing robust communication channels or in building a sustainable corporate culture. Done with intention and authenticity, communications becomes a strategic lever pulled to share a business’s values with the public. It’s as essential

11 Labor Day Restaurant Marketing Examples

Labor Day is meant to be a celebration of American workers – a day they can take off from work to enjoy some time outside. And with the US unemployment rate recently dropping to 4.3%, there are a whole lot of people likely to be celebrating. More free time for

What a Thorough Restaurant Marketing Audit Should Cover

A restaurant marketing audit should be as common and as much a part of life for restaurant chains as a physical exam is for people. It’s something that should be done every 36-months as a standard routine. The restaurant industry is an incredibly complex one. Add modern marketing to the

How To Market a Restaurant

Contents Chapter 1: Restaurant PR Chapter 2: SEO and Getting Found Online Chapter 3: Web 2.0 Chapter 4: Menu Engineering Chapter 5: Top 50 Menu Engineering and Design Considerations Chapter 6: Boosting Revenue with Signature Items Chapter 7: Improving Staff Morale Chapter 8: New Things to Buzz About Chapter 9:

Global Restaurant Marketing Trends and Examples

With consumer appetites always evolving, restaurants are making changes to their marketing efforts. Traditional advertising is still important, but the use of digital, social, and mobile have been increasing for years. And then there’s the increased competition, which is dramatically altering the restaurant landscape and, by extension, the way chains

Restaurant Loyalty Programs That Are Paying Off for Chains

Human nature is a funny thing. It’s what propels people to fixate on earning points. As kids, we’re rewarded with gold stars — often completing our homework for the reward more than anything else. Not much changes as we grow older — though the gold stars are swapped with points,

Five Times Restaurant Chains Used Cause Marketing to Their Advantage

From even a cursory glance at the restaurant marketplace, it’s evident that Cause Marketing has become an integral part of the restaurant business. Even in the worlds of QSR and fast casual, people crave transparency and wholesomeness. Cause marketing — the act of aligning a brand with a cause, to

How to Get Your Restaurant Marketing Budget Approved

The restaurant industry is an incredibly competitive one. While failure rates aren’t quite what has been claimed in some studies, the competitiveness has never been more intense. Emerging markets only add to that heightened competitive potency. (If you’re not convinced of that, read about the 25 things keeping restaurant CEOs

Earned Media: The Unsung Hero of a High Valuation

The launch of Shake Shack’s first Korean franchise was a restaurant operator’s dream. Guests lined up hours in advance of the opening (some all night) to try the burgers at the latest outpost, nestled on Gangnam’s main thoroughfare in South Korea. The draw, at least according to most of the