Anyone with a checkbook can buy an advertisement, but not just anyone gets written about. For restaurant publicity campaigns to be effective they must be
Restaurant Marketing: Dog Friendly Restaurants If restaurants can find a way to accommodate smokers these days, we should be able to find a way to
Budgeting for Digital Marketing The National Restaurant Association (USA) has reported the average restaurant marketing budget is three percent (3%) of total revenues. Critics argue
Panera has innovated the goodwill publicity tool used by others in the wake of the Great Recession with their 100% donation-based restaurant model.
Restaurant marketing and authenticity go hand in hand. Just look at one of the top brands in foodservice, Coca-Cola, which has on its balance sheet
Restaurant marketing is both an art and a science that is shrouded in mystery for far too many restaurant owners. Unfortunately, many advertising sales people
It used to be that an upset customer would tell 10 people over several weeks; now they Tweet 1,000’s from their table. Word of mouth
Good Food, Good Times, Good Friends, Good Service. If your restaurant slogan goes anything like this, change it! There is not a restaurant in America
Who’s in charge of your restaurant’s social media campaign? Is an intern the ideal candidate for the job? How should you manage your social media
Sales Building Methods There are only four methods of building restaurant sales. Are you missing out on successful strategies for raising restaurant revenue?