We help hospitality businesses be brilliant at both hospitality and business

Aaron Allen & Associates is a global restaurant consultancy, working alongside the world’s leading foodservice and hospitality companies to drive growth, optimize performance, and maximize enterprise value.

As a strategy-focused, top line-oriented organization we have helped clients






$ 0 b
in Combined Revenue


most quoted restaurant industry authority

Seen & Heard

restaurant industry media source

Hired By

aaron allen & associates clients

Led by third-generation restaurateur Aaron Allen, we leverage our deep and wide experience in foodservice to turn qualitative and quantitative findings into bullet-proof recommendations and sustainable results.

Our holistic and integrated approach works across every functional area of the organization to develop multi-year roadmaps that bridge the gap between current-state conditions and future-state ambitions.

These fit-for-purpose plans are crafted for both front-line operations and the C-suite, with the practical know-how that gains credibility and the sound reasoning and rationale that gains commitment from the crew to the CEO. Each stage delivers exceptional returns, with the full sequence accelerating growth, optimizing performance, mitigating risk, ensuring relevance, and enhancing enterprise value. 



Technology in Restaurants

Executives championing change and technology in restaurants can learn a lot from the failure of a physicist and the loss of two billion dollars. At the time, the largest scientific

Read More »
foodservice industry in the middle east

The new normal in the GCC is unsettling. Collectively holding their breath through the hardships that have beset regional operators beginning in Q4-2015, stakeholders and shareholders alike are growing ever

Read More »
restaurant strategic planning

Many restaurant executive teams are still planning with post-it notes and ballpoint pens while their competitors are harnessing theories, tools, and techniques that sound like science fiction — big data,

Read More »
Casual Dining Restaurant Chains Entering Dangerous Waters

In 2008, Blockbuster CEO Jim Keyes told a Motley Fool writer that “neither RedBox nor Netflix are even on the radar screen in terms of competition.” Just a few short

Read More »