Our founder and chief strategist, Aaron Allen, literally grew up in his family’s seafood restaurant, and he counts himself lucky that he always knew what he wanted to do with his life and that his passion and profession are one and the same.

He has served as a CEO confidant and senior advisor to industry leaders with tens of thousands of locations and millions of managers and employees in their downstream influence. In total, he and his team have represented more than half of the largest 400 chains, and Aaron has personally led boots-on-the-ground assignments in 70 countries for clients ranging from start-ups to multinational companies posting more than $37 billion in annual sales.