Restaurant promotions can help ramp up sales by appealing to new trials, increasing frequency, growing check size, or increasing party size. However, it’s necessary to remember that people buy brands that reflect how they see themselves (and with more than 600,000 restaurants in the U.S. alone, it’s important to differentiate your brand and align meaningfully with the values of those you seek to attract). The marketing and promotional strategy is best built from the bottom up and inside out; appealing to the strengths of the business model (whether casual dining, QSR, or fast-casual), fostering differentiation and innovation to retrofit the restaurant’s competitive advantage.
The restaurant industry is one of the most complex in the world, and many restaurant chains are still misreading the trends and business dynamics impacting their performance; often hoping promotional tactics can hurl them out of trouble.
What works best though is to perform an objective brand audit. Sort out what’s best for your brand and how to remain consistent but also relevant. Then, build the marketing and promotional strategy on top of this solid and foundational brand strategy. The best way to promote your restaurant will depend on your brand strategy, but the following articles give some clues and can serve as inspiration for successful restaurant promotions.
Here are twenty-three examples of successful restaurant promotions from small businesses to international corporations that engaged guests, brought back traffic, and revamped sales. Traditional marketing, everything from word of mouth to digital marketing, can help a bar or restaurant enhance their brand awareness and attract new customers.
Whereas a large restaurant chain with a significant marketing budget or an independent going through a sales slowdown, there are some simple tactics to promote your restaurant that work across geographies, cuisines, and segments.
Many restaurateurs see large swings in traffic between peak and weak hours. This can be a problem at the moment of optimizing labor. We present some examples of successful promotional tactics for lunch marketing, happy hour promotions, and brunch promotions to spice up traffic.
With consumers spending about $20 billion (in the U.S. alone) Valentine’s Day Promotions can be a great sales jump for restaurants during February. We research the facts and include some restaurant promotion ideas for this day.
Ramadan Promotions to Inspire Restaurants
Across the world, restaurants engage in holiday marketing to drive traffic and boost sales. In the Middle East and Muslim countries in general, Ramadan is a time of contemplation. We review some of the most salient Ramadan promotions from which restaurant chains can take inspiration to promote their services as well as to exercise corporate responsibility.
This is one of the highest-grossing days for restaurants and bars in the U.S. and a number of other countries. We present thirty unique restaurant promotion ideas for St Patrick’s Day.
We cover independence day restaurant promotions across the world: from the 4th of July in the U.S. to India’s independence day in August, there are plenty of marketing ideas to celebrate.
Across the U.S., Labor Day translates to 35 million people traveling or taking some time off to celebrate. Take this opportunity to promote your business and get some new customers in your restaurant.
In many geographies, particularly North America, the pizza industry is one of the most saturated foodservice categories. It’s not easy to stand out as a pizzeria, but here we present some pizza marketing campaigns that succeeded.
We present ten creative ways to use Instagram for restaurant promotions and marketing. Find out how to promote your restaurant on Instagram, from interactive menus to backstage access to contests.
Across the globe, hotel F&B is being reshaped by powerful forces — Airbnb, food delivery, and technology among them. While some savvy companies are responding to these (and other) trends, many hotel food and beverage programs continue to lag behind. Hotel F&B promotions can help, though a more holistic marketing approach is often needed for long-term success.