Use the meaning of colors in your menu design to modify and encourage certain guest behaviors and preferences. Read more to hear some examples and techniques of how to successfully implement them in you menu design.
Menu Design: Use of Color in Restaurant Menus
Meaning of Color
Armed with a knowledge of the “meaning of color” you can use certain colors to conjure the feelings you’re looking for to encourage and motivate specific behaviors from your guests.
Ways To Implement Color Meanings
For instance, limited use of red can call attention to high-margin items you want to move. Orange stimulates the appetite, while brown communicates nature and earthy vibes. The color variation (lighter background) in a menu design calls attention to the high margin items for the category and attracts the guests’ attention to them, which can lead to a significant shift in menu preference scores.