Menu Design: Use of Color in Restaurant Menus

Use the meaning of colors in your menu design to modify and encourage certain guest behaviors and preferences. Read more to hear some examples and techniques of how to successfully implement them in you menu design.

Menu Design Use of Color

Menu Design: Use of Color in Restaurant Menus

Meaning of Color

Armed with a knowledge of the “meaning of color” you can use certain colors to conjure the feelings you’re looking for to encourage and motivate specific behaviors from your guests.

Ways To Implement Color Meanings

For instance, limited use of red can call attention to high-margin items you want to move. Orange stimulates the appetite, while brown communicates nature and earthy vibes. The color variation (lighter background) in a menu design calls attention to the high margin items for the category and attracts the guests’ attention to them, which can lead to a significant shift in menu preference scores.

Restaurant Consultant

Aaron Allen & Associates provides a holistic approach to the restaurant business. From conception to implementation, we pride ourselves on our commitment to the details, building concepts from the inside out. With experience in all 6 inhabited continents, in over 100 countries, and a client base who posts a combined $100 billion annually, we let our results speak for themselves.


Get our latest articles delivered right to your inbox.