Growth & Expansion
GROW SAME-STORE SALES
We take a holistic approach and look at the business and provide with sales-building strategies that increase new trial, frequency, check average, and party size.
BRAND STRATEGY, MARKETING, AND EARNED MEDIA
The first step to brand growth is clearly establishing what your company stands for. We can help you articulate your message and activate it through marketing campaigns and promotional activities.
IMPROVE THE CUSTOMER JOURNEY AND OPTIMIZE REVENUE CENTERS
When you are busy running the day-to-day it’s often hard to find the time to improve the customer journey and make sure what you offer is far better than the competition. As we like to say, you can never make it too easy to buy from you.
PORTFOLIO OPTIMIZATION
For multi-brand portfolios, there is a time to decide which brands to divest and which brands and locations to grow. Whether you are looking at creating a new concept or acquiring a new brand, we help evaluate opportunities in domestic and foreign markets.
TURNAROUNDS AND TRANSFORMATIONS
When a company is experiencing a period of weak performance it’s time to re-assess the strategy and re-think everything we know about the landscape, consumers, and competition. While every great turnaround started with the menu, this is only one of the steps to get consistent growth and profitability.
INORGANIC GROWTH
Companies are getting bigger and consolidating chains across geographies, categories, cuisines, and technologies. We can help with every step of the M&A process, from target identification, valuation analysis, due diligence, value creation strategies, and integration plans.
We are focused exclusively on the global foodservice and hospitality industry. You can think of us as a research company, think tank, innovation lab, management consultancy, or strategy firm. Our clients count on us to deliver on our promises of meaningful value, actionable insights, and tangible results.
Founded and led by third-generation restaurateur, Aaron Allen, our team is comprised of experts with backgrounds in operations, marketing, finance, and business functions essential in a multi-unit operating environment.
We bring practical, relevant experience ranging from the dish room to the boardroom and apply a holistic, integrated approach to strategic issues related to growth and expansion, performance optimization, and enterprise value enhancement.
Working primarily with multi-brand, multinational organizations, our firm has helped clients on 6 continents, in 100 countries, collectively posting more than $200b in revenue, across 2,000+ engagements.
We help executive teams bridge the gap between what’s happening inside and outside the business so they can find, size, and seize the greatest opportunities for their organizations.