Last Updated on June 12, 2020 Margins are being compressed for restaurants and foodservice operators around the world. Nearly every geography, cuisine, and operating model
The menu is the most important piece of marketing collateral for a restaurant.
There are all kinds of considerations to be thought through prior to rolling out a new menu to ensure successful development and implementation.
As one of the most complex components within one of the most complicated businesses in the world, menus have an impact across every functional area within the business, from operations to marketing to supply chain and procurement.