Menus have the power to influence everything.

From sales and profitability to employee engagement, a proper menu overhaul can help serve as a catalyst for wider organizational transformation.

WE MAKE MENU ENGINEERING EASY

The menu is the most important piece of marketing collateral for a restaurant.​

There are all kinds of considerations to be thought through prior to rolling out a new menu to ensure successful development and implementation.

As one of the most complex components within one of the most complicated businesses in the world, menus have an impact across every functional area within the business, from operations to marketing to supply chain and procurement.

restaurant menu consultant

We provide results, not just reports.

A well-designed menu can consistently increase profits for any restaurant (whether an independent or multi-unit, multi-national chain) by as much as $1,000 per month, per million dollars in annual revenue. 

One of the World's Most Sought-After and Quoted 
Restaurant Menu Experts

Seen and Heard In

Some Clients We’ve Helped

INTERESTED IN APPLYING MENU ENGINEERING TO 
BOOST SALES AND PROFITS?

WE CAN HELP.

Or give us a call at +1-312-701-3500

MOST POPULAR MENU INSIGHTS

menu engineering

Margins are being compressed for restaurants and foodservice operators around the world. Nearly every geography, cuisine, and operating model is being hit with increased costs

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Menu Strategy Simplification

It’s time to free the guest from the tyranny of too many choices. Humans have a remarkable ability to over-complicate. And this has certainly been

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Menus are one of the most complex aspects of one of the most complex businesses in the world — yet they’re often relegated to junior

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psychology of menu design

Next time you pick up the menu at your favorite restaurant, instead of making your decision right away, consider the psychology of menu design and

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