Menus have the power to influence everything.

From sales and profitability to employee engagement, a proper menu overhaul can help serve as a catalyst for wider organizational transformation.

WE MAKE MENU ENGINEERING EASY

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The menu is the most important piece of marketing collateral for a restaurant.​

There are all kinds of considerations to be thought through prior to rolling out a new menu to ensure successful development and implementation.

As one of the most complex components within one of the most complicated businesses in the world, menus have an impact across every functional area within the business, from operations to marketing to supply chain and procurement.

Ask How We Can Help Optimize Your Menu
restaurant menu consultant

We provide results, not just reports.

A well-designed menu can consistently increase profits for any restaurant (whether an independent or multi-unit, multi-national chain) by as much as $1,000 per month, per million dollars in annual revenue. 

One of the World's Most Sought-After and Quoted 
Restaurant Menu Experts

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INTERESTED IN APPLYING MENU ENGINEERING TO 
BOOST SALES AND PROFITS?

WE CAN HELP.

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MOST POPULAR MENU INSIGHTS

menu engineering

Margins are being compressed for restaurants and foodservice operators around the world. Nearly every geography, cuisine, and operating model is being hit with increased costs

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It’s time to free the guest from the tyranny of too many choices. Humans have a remarkable ability to over-complicate. And this has certainly been

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Menus are one of the most complex aspects of one of the most complex businesses in the world — yet they’re often relegated to junior

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psychology of menu design

Next time you pick up the menu at your favorite restaurant, instead of making your decision right away, consider the psychology of the restaurant menu

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Global Restaurant Industry Experts

We are focused exclusively on the global foodservice and hospitality industry. You can think of us as a research company, think tank, innovation lab, management consultancy, or strategy firm. Our clients count on us to deliver on our promises of meaningful value, actionable insights, and tangible results. 

Who We Are

Founded and led by third-generation restaurateur, Aaron Allen, our team is comprised of experts with backgrounds in operations, marketing, finance, and business functions essential in a multi-unit operating environment.

How We Help

We bring practical, relevant experience ranging from the dish room to the boardroom and apply a holistic, integrated approach to strategic issues related to growth and expansion, performance optimization, and enterprise value enhancement.

Who We Serve

Working primarily with multi-brand, multinational organizations, our firm has helped clients on 6 continents, in 100 countries, collectively posting more than $200b in revenue, across 2,000+ engagements. 

What We Do

We help executive teams bridge the gap between what’s happening inside and outside the business so they can find, size, and seize the greatest opportunities for their organizations.

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