We can all agree that restaurant branding matters. After all, conceptualizing and realizing a top-tier dining experience requires more than putting together a tasty menu. You have to entice customers and wow them with your restaurant’s particular panache. But what exactly is restaurant branding? Is it really just about designing a pretty logo? Of course not. It is an art and it is a science. Aaron Allen & Associates’ global restaurant consultants can help you define your unique restaurant brand with ideas, tips, examples, best practices, case studies and answers to important questions. That’s right—we’re putting all that and more here
Every executive and agency seems to throw around the phrase “restaurant brand” a lot and espouse its importance. But when you ask them to define their restaurant brand—or even better, ask the entire executive team to define it independently and then compare their responses—it’s alarming just how far the stakeholders may be in their understanding of effective restaurant branding strategy and their application of it. We’re here to provide you with the guidance and resources you need to expertly brand your restaurant the first time. You’ll find that restaurant branding is about a lot more than catchy ad jingles, slogans and the stuff a traditional agency conjures up in their one-size-fits-all approach. We know and prove time and time again that today’s great restaurant branding is about marrying the marketing with the operations.
While this is a specialized field requiring an experienced and multi-disciplined team to fully effectuate, we’re happy to provide some free resources for you here
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April 21, 2011
Aaron Allen & Associates presents international restaurant expansion: the biggest challenges, the players, the trends and more. International Restaurant Expansion The challenges and opportunities casual dining restaurant chains face when growing abroad Here are a few notes I...
March 31, 2011
South Africa is an emerging restaurant market with a number of very strong players and an optimistic view of its future. South Africa has approximately 85,000 restaurants operating within the country (although a whopping 57,000 or so are street...
March 7, 2011
The fastest growing city in the world at the moment is Dubai. Approximately 25% of all of the high rise cranes on Earth are in one city; Dubai. The Restaurant Industry in Dubai is growing at an equally impressive...
March 25, 2011
Humans think, relate and communicate in the form of story. Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were compelling and easy to remember stories. ...
Brands, like people, should have a personality. There are six billion people on planet Earth and only a very tiny fraction of them are highly paid celebrities. The celebrities have a personality that is so unique and stands out...
The father of modern day positioning – and my favorite marketing author – is Al Ries. I certainly wouldn’t attempt to out-do him in explaining brand positioning so if you have not yet read his books, I highly encourage...