Restaurant Branding

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8 Common Restaurant Mistakes

Find out the 8 most common restaurant mistakes and how you can avoid making them.


We can all agree that restaurant branding matters. Everything communicates, whether by design or default. All the little experiences define the whole from every touch-point. Conceptualizing and realizing a top-tier dining experience requires more than putting together a tasty menu. You have to entice customers with a purpose and promise and to deliver on that promise. Wow guests with your restaurant’s particular panache. Restaurant-Branding-Aaron-Allen

Every executive and agency seems to throw around the phrase “restaurant brand” a lot and champion its importance. But when you ask them to define their restaurant brand – or even better, ask the entire executive team to define it independently and then compare their responses – it’s alarming just how far the stakeholders may be in their understanding of effective restaurant branding strategy and its application.

So what exactly is restaurant branding? Is it just the standard pretty logo and catchy jingle a traditional agency conjures up in their typical approach? Of course not. It is a nuanced art as well as a science. Today’s great restaurant branding is about marrying the marketing with the operations. The best brands don’t mindlessly copy trends and espouse gimmicks. These brands have a clear purpose and reason for being, based on research and innovation, operating on the belief that hospitality can help make the world a better place.

  • Brand Audits
  • Brand Strategy
  • Brand Framework
  • Brand Revitalization Initiatives
  • Brand Personality
  • Brand Story
  • Differentiation & Positioning Strategy
  • Brand Turnarounds
  • Brand Reboots
  • International Brand Expansion
  • Brand Portfolio Strategies
  • Corporate & Brand Identity
  • Concept Statements & Taglines
  • Brand Standards
  • Company Culture Manifesto
  • Specialized Support for Emerging & Expanding Brands
  • Sensory Branding
  • Concept Repositioning
  • Brand Management

    Emerging Brands and Markets

    • The Challenges of International Restaurant Expansion

      April 21, 2011

      Aaron Allen & Associates presents international restaurant expansion: the biggest challenges, the players, the trends and more. No related posts.

    • Emerging Restaurant Markets: South Africa

      March 31, 2011

      South Africa is an emerging restaurant market with a number of very strong players and an optimistic view of its future.  South Africa has approximately 85,000 restaurants operating within the country (although a whopping 57,000 or so are street...

    • Restaurant Industry in Dubai

      March 7, 2011

      The fastest growing city in the world at the moment is Dubai. Approximately 25% of all of the high rise cranes on Earth are in one city; Dubai. The Restaurant Industry in Dubai is growing at an equally impressive...

    Restaurant Branding

    • How to Breathe Fresh Life Into a Stale Restaurant Brand

      September 7, 2014

      Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences...

    • Restaurant Branding: Brand Story

      March 25, 2011

      Humans think, relate and communicate in the form of story.  Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were compelling and easy to remember stories. ...

    • Restaurant Branding: Brand Personality

      Brands, like people, should have a personality.  There are six billion people on planet Earth and only a very tiny fraction of them are highly paid celebrities.  The celebrities have a personality that is so unique and stands out...