Restaurant Branding

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8 Common Restaurant Mistakes

Find out the 8 most common restaurant mistakes and how you can avoid making them.

We can all agree that restaurant branding matters. Everything communicates, whether by design or default. All the little experiences define the whole from every touch-point. Conceptualizing and realizing a top-tier dining experience requires more than putting together a tasty menu. You have to entice customers with a purpose and promise and to deliver on that promise. Wow guests with your restaurant’s particular panache. Restaurant-Branding-Aaron-Allen

Every executive and agency seems to throw around the phrase “restaurant brand” a lot and champion its importance. But when you ask them to define their restaurant brand – or even better, ask the entire executive team to define it independently and then compare their responses – it’s alarming just how far the stakeholders may be in their understanding of effective restaurant branding strategy and its application.

So what exactly is restaurant branding? Is it just the standard pretty logo and catchy jingle a traditional agency conjures up in their typical approach? Of course not. It is a nuanced art as well as a science. Today’s great restaurant branding is about marrying the marketing with the operations. The best brands don’t mindlessly copy trends and espouse gimmicks. These brands have a clear purpose and reason for being, based on research and innovation, operating on the belief that hospitality can help make the world a better place.

  • Brand Audits
  • Brand Strategy
  • Brand Framework
  • Brand Revitalization Initiatives
  • Brand Personality
  • Brand Story
  • Differentiation & Positioning Strategy
  • Brand Turnarounds
  • Brand Reboots
  • International Brand Expansion
  • Brand Portfolio Strategies
  • Corporate & Brand Identity
  • Concept Statements & Taglines
  • Brand Standards
  • Company Culture Manifesto
  • Specialized Support for Emerging & Expanding Brands
  • Sensory Branding
  • Concept Repositioning
  • Brand Management

    Restaurant Branding

    • How to Diagnose a Restaurant Brand Identity Crisis

      August 6, 2016

      With today’s disruptive technologies and evermore competitive forces factoring into the planning calculus for modern restaurant success, brand leaders are pressed even harder to continuously adapt to stay relevant, or die off. Most companies know that a brand is...

    • How to Breathe Fresh Life Into a Stale Restaurant Brand

      September 7, 2014

      Restaurant brands need to be refreshed every few years or they start to grow mold like expired bread. So, how about your brand?  Is it as fresh as your bread?  As relevant as the latest technologies your core audiences...

    • Restaurant Branding: Brand Story

      March 25, 2011

      Humans think, relate and communicate in the form of story.  Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were compelling and easy to remember stories. ...