Restaurant Branding

Ideas, tips, examples, best practices, case studies and answers to important restaurant branding questions provided here free by the global restaurant branding consultants at Aaron Allen & Associates.
We can all agree that restaurant branding is an important topic, but what exactly is it?  Every executive and agency seems to throw the phrase around a lot and espouse the importance. But when you ask them to define their restaurant brand – or even better, ask the entire executive team to define it independently and then compare the collective whole – it can be alarming just how far apart the stakeholders can be in their understanding and application of effective restaurant branding strategy.  Aaron Allen & Associates is here to provide you the guidance and resources you need to get the job done right the first time.  While this is a specialized field requiring an experienced and multi-disciplined team to fully effectuate, we’re happy to provide some free resources for you here. You’ll find that restaurant branding is about a lot more than catchy ad jingles, slogans and the stuff a traditional agency conjures up. Great restaurant branding today is about marrying the marketing with the operations. Be sure to subscribe to our restaurant branding newsletter and check back often, as this is a large and complex subject so we’re constantly adding more resources for you. Let us know what you think – we appreciate comments, and we love it when you social share or link back to this page; it’s a great way to motivate us to keep the free restaurant marketing resources flowing.  And if you have specific questions, try the “Ask Aaron” widget – we’ll answer as many restaurant branding questions as we can there and in our free newsletter.

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    Emerging Brands and Markets

    • The Challenges of International Restaurant Expansion

      April 21, 2011

      Aaron Allen & Associates presents international restaurant expansion: the biggest challenges, the players, the trends and more. International Restaurant Expansion The challenges and opportunities casual dining restaurant chains face when growing abroad   Here are a few notes I...

    • Emerging Restaurant Markets: South Africa

      March 31, 2011

      South Africa is an emerging restaurant market with a number of very strong players and an optimistic view of its future.  South Africa has approximately 85,000 restaurants operating within the country (although a whopping 57,000 or so are street...

    • Restaurant Industry in Dubai

      March 7, 2011

      The fastest growing city in the world at the moment is Dubai. Approximately 25% of all of the high rise cranes on Earth are in one city; Dubai. The Restaurant Industry in Dubai is growing at an equally impressive...

    Restaurant Branding

    • Boosting Restaurant Revenue: Part 8 of 10 – New Things to Buzz About

      August 29, 2011

      Something has gone wrong at one of my old favorite restaurants. I decided to make my notes for this part in the boosting restaurant revenue series from a table at one of my old favorite restaurants in Orlando –...

    • Restaurant Branding: Brand Story

      March 25, 2011

      Humans think, relate and communicate in the form of story.  Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were compelling and easy to remember stories. ...

    • Restaurant Branding: Brand Personality

      Brands, like people, should have a personality.  There are six billion people on planet Earth and only a very tiny fraction of them are highly paid celebrities.  The celebrities have a personality that is so unique and stands out...