Ideas, tips, examples, best practices, case studies and answers to important restaurant branding questions provided here free by the global restaurant branding consultants at Aaron Allen & Associates.
We can all agree that restaurant branding is an important topic, but what exactly is it? Every executive and agency seems to throw the phrase around a lot and espouse the importance. But when you ask them to define their restaurant brand – or even better, ask the entire executive team to define it independently and then compare the collective whole – it can be alarming just how far apart the stakeholders can be in their understanding and application of effective restaurant branding strategy. Aaron Allen & Associates is here to provide you the guidance and resources you need to get the job done right the first time. While this is a specialized field requiring an experienced and multi-disciplined team to fully effectuate, we’re happy to provide some free resources for you here. You’ll find that restaurant branding is about a lot more than catchy ad jingles, slogans and the stuff a traditional agency conjures up. Great restaurant branding today is about marrying the marketing with the operations.
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April 21, 2011
International Restaurant Expansion The challenges and opportunities casual dining restaurant chains face when growing abroad Here are a few notes I had prepared for a media interview with a major international news organization who was working on a story...
March 31, 2011
South Africa is an emerging restaurant market with a number of very strong players and an optimistic view of its future. South Africa has approximately 85,000 restaurants operating within the country (although a whopping 57,000 or so are street...
March 7, 2011
Dubai Restaurant Industry The fastest growing city in the world at the moment is Dubai. Approximately 25% of all of the high rise cranes on Earth are in one city; Dubai. What’s happening in Dubai is as significant as...
August 29, 2011
Something has gone wrong at one of my old favorite restaurants. Ironically, I decided to make my notes for this part in the series from a table at one of my old favorite restaurants in Orlando – Luma in...
March 25, 2011
Humans think, relate and communicate in the form of story. Hundreds of years before the invention of the printing press epic stories like the Iliad and Odyssey traveled the world because they were compelling and easy to remember stories. ...
Brands, like people, should have a personality. There are six billion people on planet Earth and only a very tiny fraction of them are highly paid celebrities. The celebrities have a personality that is so unique and stands out...